Oh, I like this logo. A lot. It evokes dreams of a bright and better future. The subconscious implications are very good! A brighter, louder color palate is needed. For what it will be used for, this must stand out. It will be used on mail and cards, from which the recipients will be receiving dozens of similar items from our competitors. Our must shine the brightest to be picked out of the pile.
Some of these color variations are really good. I'll get some feedback on my partner tomorrow morning on them and decide which ones are on the right track. One thing I forgot to mention in the last message: many of our clients have vision difficulties, so the words "Classic Insurance" must be extremely clear. Each letter must be pronounced and easy to identify, both color and font type will be important.
This is his partner. While I like the red & blue it makes me think of politics. I do like the colors in #42 but i like the color flow from the design colors to the words in #22
Sorry. I'm not sure how to describe it. Something that "pops" a bit more maybe. Our industry is very competitive and we need something eye catching and unique yet easy to describe. We want to be able to tell a person the _____ logo and they know what we are talking about. I hope this is helpful.