Hi! Here is my suggestion for branding. I chose a vintage outdoors sportsmen approach. The style is timeless and classic and offers a bit of vintage playfulness that will also appeal to a female demographic (think Target® stores appeal) The design itself is easy to apply in any medium for merchandise (embroidery for vests/polo/flannels, screen printed tshirts or even ceramic printing on mugs and carafes) due to its clean lines, lack of gradient and restrained color palette. With all of that in mind, the logo is still masculine and practical to appeal to a market-familiar sportsman. (the segment that's in Cabela's/Gander Mt/Bass Pro every weekend that they're not on the lake)
In summary, the mark is strong to brand the actual resort, yet flexible/versatile to apply to lines to an assortment of merchandise.
Thank you very much for your time and consideration! Any feedback/suggestions you have wil be greatly appreciated. josh