I like the check mark theme in #2, #3, & #4. I am drawn to the C8W in #9 and #3. The C8W in #4 has some interesting features, but somethings not quite right. While I like the Hooked C's making a W (#1 & #5) and implying a chain, I have two concerns. The first is that it's not distinguished enough to recognize the CW clearly. That's ok and I am open to the idea, but it's not quite what I had in mind. The second is that the links are "broken," a theme I would rather stay away from. I also like the emphasis slash under Strengthen. Interesting touch.
Thanks for your comment. Your feedback is really needed for me as the designer. I really understand your point about not liking the broken chain. Well about entry #9, do you have something in mind which part that i have to revise? Maybe you like any prefer color than this?
Looking at #9 a little more, I like the way chain links in almost form an S. I don't know if that was intentional, but I like the implied "S-Chain." That might make a good picturemark by itself. Maybe play around with that? As far as the wordmark and slogan goes, I like elements from different samples. I like the blue slash emphasizing Strengthen in #1 & #2. I like the wordmark coloring in #1 and the check mark over the "I" in #2. No idea on the colors, but everyone is submitting generally the same. I'd like to see some other options to see if anything stands out.
Hello :) Thanks for your reply. It's quite a clear and complete feedback you provide here. I like the idea in combining all the elements from different entries here. OK, no problem at all..
Good work. I like all the new ones including the variety of colors. I'm going to have to sit and look at each one for a while before I can give more feedback.
Sorry this took so long. I met with a colleague and reviewed the submissions. I'd like to revisit the picture mark in #1. I can almost see if those were straight up (more like a U), they could be symbolic of people interlinking arms. This is what supply chains are about - people making connections. Perhaps add a little dot for a head, and the person-image would be unmistakable? Or three together, like U∩U ? A line going through like a supply line?
Oh. And thank you for the color options. I like the purple and green options. I even thought of the orange as leaning towards gold. Seeing them all side-by-side with the blue and grey, it made clear blue and grey were the correct choices to begin with. I just needed to see it.