Here is some additional feedback from the client:this is the newest feedback about the #1 rank from the client ;-
I think it’s important that the logo “mean” something.
This one initially demonstrates:
· “business” – the chart initially stood out as a “business” tool. The columns in the chart increasing suggesting “increasing” which can mean increasing performance, revenue, etc.
· The “swooshes” in their current shape to me represent global
· The swooshes intersecting represent interactions, relationships – global relationships that help to drive increasing performance.
So – I think this one initially is moving in the right direction.
If I were to critique a bit,
· I would soften the “swooshes” so that don’t look so much like sickles – a la (1980s USSR
http://upload.wikimedia.org/wikipedia/commons/thumb/4/41/Hammer_and_sickle_red_on_transparent.svg/1024px-Hammer_and_sickle_red_on_transparent.svg.png)
· Maybe introduce a little more global feel and some additional interconnectedness/relationship feel/ warmness / ….not sure how you do that