After looking at this with "fresh eyes", simplicity of this version (without the long slogan), might be the best solution. One of the strongest qualities of your existing brand, apart from unique logo icon, is in its clarity/simplicity/instant recognizability.
Too much cluttered text takes that away in some segment, and makes entire logo look overcrowded.
Of course, you can use slogan on any occasion (version with the slogan incorporated is deliverable), but after exploring all these variations, I would suggest to keep the logo in its basic form without it,...looks more contemporary and pro-looking.
Hope this little, experience based analysis helps! :) Thnx!
Thank you for constructive feedback, and I think you're going in right direction, by maintaining your existing, already recognizable brand elements,...and yes, it is established brand, so radical re-branding is always risky. Keeping the brand colors also makes a lot of sense.
I've explored few options, with color switch between main text and slogan (check out entries #452/#453), and tested alternative, semi-squared font (entries #454/#455)!
I've ditched use of shine effects and gradients, to keep it more professional and contemporary looking.
Let me know if I can be of further assistance. Thank you!
I am very close to narrowing this down and appreciate all your work. Can you please change to include my current colors as I feel that I am leaning to keeping existing colors, just refreshing the logo. Thank you
...this concept might be interesting, with stronger connection to your already recognizable/established, original brand, but with modern twist to it. This approach maintains continuity of the brand. Any thoughts/suggestions? Thnx!
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Bojan
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I'm here if you need anything else.
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Let me know if I can be of further assistance! Thnx!
Bojan
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thank you
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Too much cluttered text takes that away in some segment, and makes entire logo look overcrowded.
Of course, you can use slogan on any occasion (version with the slogan incorporated is deliverable), but after exploring all these variations, I would suggest to keep the logo in its basic form without it,...looks more contemporary and pro-looking.
Hope this little, experience based analysis helps! :) Thnx!
Bojan
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Thank you for constructive feedback, and I think you're going in right direction, by maintaining your existing, already recognizable brand elements,...and yes, it is established brand, so radical re-branding is always risky. Keeping the brand colors also makes a lot of sense.
I've explored few options, with color switch between main text and slogan (check out entries #452/#453), and tested alternative, semi-squared font (entries #454/#455)!
I've ditched use of shine effects and gradients, to keep it more professional and contemporary looking.
Let me know if I can be of further assistance. Thank you!
Bojan
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Bojan
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Let me know if I can be of further assistance! Thank you!
Bojan
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Here are few potentialy interesting design concepts,...clean, simple, easy-to-reproduce, pro-looking and in line with your existing brand!
Hope you'll like some of the ideas and feel free to suggest potential improvements! Thank you!
Regards,
Bojan