CBGLogo Design Contest

One more layout option on this concept, in case you still want to maintain your original brand.

Bojan

...one more, potentialy interesting option, with horizontal layout on #489!

Sure thing,...I'm always enjoying working on existing brand development,...it can be very challenging, but when done properly, quite rewarding.

I'm here if you need anything else.

Absolutely … I am continuing to evaluate and work through the process on my end. Thank you for all your work

No problem there,...it's a process, so I was exploring options, if nothing else, than to eliminate it!

Let me know if I can be of further assistance! Thnx!

Bojan

its a good idea, but I don't like it as much

thank you

After looking at this with "fresh eyes", simplicity of this version (without the long slogan), might be the best solution. One of the strongest qualities of your existing brand, apart from unique logo icon, is in its clarity/simplicity/instant recognizability.
Too much cluttered text takes that away in some segment, and makes entire logo look overcrowded.
Of course, you can use slogan on any occasion (version with the slogan incorporated is deliverable), but after exploring all these variations, I would suggest to keep the logo in its basic form without it,...looks more contemporary and pro-looking.

Hope this little, experience based analysis helps! :) Thnx!

Bojan

...exploring option with slogan excluded for more simplicity, and its negative space versions, in brand colors, on entries #470/#471!

...and that semi-square font version on #466/#467!

P.S. Alternative layout, with vertical separator between graphic and text, on entries #464/#465.

Hi!

Thank you for constructive feedback, and I think you're going in right direction, by maintaining your existing, already recognizable brand elements,...and yes, it is established brand, so radical re-branding is always risky. Keeping the brand colors also makes a lot of sense.

I've explored few options, with color switch between main text and slogan (check out entries #452/#453), and tested alternative, semi-squared font (entries #454/#455)!

I've ditched use of shine effects and gradients, to keep it more professional and contemporary looking.

Let me know if I can be of further assistance. Thank you!

Bojan

I am very close to narrowing this down and appreciate all your work. Can you please change to include my current colors as I feel that I am leaning to keeping existing colors, just refreshing the logo. Thank you

...this concept might be interesting, with stronger connection to your already recognizable/established, original brand, but with modern twist to it. This approach maintains continuity of the brand. Any thoughts/suggestions? Thnx!

Bojan

Glad you like this concept,...few more variations on #392/#393 and #394!

Let me know if I can be of further assistance! Thank you!

Bojan

Hi!

Here are few potentialy interesting design concepts,...clean, simple, easy-to-reproduce, pro-looking and in line with your existing brand!

Hope you'll like some of the ideas and feel free to suggest potential improvements! Thank you!

Regards,
Bojan