Trying to be a subtle as possible with the negative space slurpie in the O. The less obvious it's there at first glance the more powerful the effect it will have.
It's fun and light-hearted, but still professional. I bet it will have a positive effect on your industry peers and associates.
Let me know if you'd like to see any changes to it.
Erik...i really like this. Is the font close or the same as the 7-Eleven font in their logo? If not try that...and maybe just a few more options on font. You're on to something...thanks for the effort
Look at the 7 in the 7-Eleven logo. I wonder if you could incorporate the 7 in the C and the A in CARPCO? It might be too much but won't know until you try. Another logo in this group did something something like this but didn't do the actual 7...which i think would look better.
I did try to get it as close to the 7-E type as I could... but I also adapted a couple ideas from the Slurpie logotype as well. Kind of like a hybrid, which is kind of cool.
I'd love to try to fit a 7 in there as well. Let me take a crack at it.
I think #15 turned out sweet but It also might be a bit too much. Let me play around with it a little bit more and see what I can come up with. I really want to keep it as subtle as possible.
Eric i think i like the font in #2 from designlab...can you try something more similar to this? Also...try swapping some of the colors from stripe to font, etc. thanks