the design direction is not the stereo-typical crane as one would expect. I've chosen to go with a word mark style that uses the letter "A" and an abstract crane. I've taken into consideration the requirements from print to vinyl cut for vehicle wraps and decals.
We can adjust colour at anytime.
I am looking forward to working with you during the second phase (top 5). If you have any suggestions or idea please let me know.
#48 and #49 minor updates the first is the increase in white space between the lower part of the letter "C" and the extend leg of the letter "A"...the other is a dot added to the abstract letter "a"
the letter "C" as an abstract hard hat....this design as with my others will stand out at a distance..which is key for construction industry overly complicated layouts look good on screen or paper but try viewing it from a distance all that happen is shape nothing identifiable
All the leading construction services I know have simple clean and efficient logo designs all geared for one thing brand recognition and visibility from any distance.
the beauty of submission #60 is the letter "C" #63 & #63 can be used as a solid stand alone mark..I can already envision the full logo on a the main viewing sides of a piece of equipment and the icon really large on other areas
I wish we were permitted to post mocks ups unfortunate due to LT submission policies we can only upload the logo for review. I've done done a couple of test mockup for visibility and the submission are good.
as for colour it would be helpful if there was access to a photo of a piece of equipment so we can best match the blue to suite the equipment colour...however this is not huge issue because the sign company that you hire to the decal work should work with you in selecting the right blues to suite the equipment. Nothing worse than selecting a warm blue and having a cool blue next to one another. It's rookie mistake one of which I made in my early days of doing vehicle graphics....aaah those were the days.
if you have any questions about my my work, supplied files and or Logo Tournament in general please do not hesitate to ask