please check entry #2 > i made letters A as the up arrow as the representation of improvement. Please feel free to ask if you need to see other changes/revisions
does the concept of exploding soda bottle is a must? as long as i know that means the power to break the bottle is come from inside of the bottle itself (pressure of the soda), i see you are also interested in other concept that the bottle break by an external factor.
Hi Logope... thanks for your follow-up.In terms of the metaphor, the power to break the bottle (boost performance) does not come from inside the bottle. It is the result of a focused external influence (consulting services and expertise). The exploding bottle just represents "expanding capacity/performance beyond its current restrictions".
The concept of the exploding soda bottle is part of the business owner's core story (he explains it when selling), but it is not a must. We would also be open to other ideas for a logo that a) integrates a different type of icon or b) integrates the bottle graphic in another way (i.e. not necessarily replacing the letter "I" in "CAPACITY").
Hi logpope... we do like entry 5 and 13 but feel that the bottle icon lacks the sophistication/detail/dynamics of some of the other higher ranked proposals. Yours looks more like a mosaic. If you would care to submit another option for the bottle icon, we'd be happy to consider it. Thanks.