Here is the logo I came up with for your review. I wanted to keep it simple enough to look great on guns, yet bold and eye-catching when shown larger (like on a windshield). Also, I have a white layer underneath all of it, so it will all look great on a windshield--I put it on a darker background so that you can see the white border. The concept is pretty straightforward: a bold cross-hair in the middle (which emphasizes your main specialty of long-range rifles) and crossed rifles on either side of it. And then all of this is over the top of a camo pattern that I designed. (The round emblem is definitely a good way to go, as this will maximize the logo's versatility for use pretty much anywhere.)
Let me know what you think and if you want to see any revisions, and I will be happy to work further with you on this. Thanks!
Here it is on white and without the distressed texture over the top of everything... I like the simplicity of this compared to my grunge-textured one I think. I would say it is important that the logo be as simple as possible, so that you don't have issues when trying to produce this at smaller sizes for guns, packaging, biz cards, etc.