I like the concept, but looks kind of like an above ground rubber pool (ad with elephant sitting on pool). Changing the color of the deck may remedy that. Deck could be the brown (pyrite Mica) that is the color of the truck. Not sure what that would do to the rest of the font colors.
I like concept, the shape of the pool, and the font. I would like to see how you intend for this to work on the Navy Blue background. I would like to see it with some earth tones brought into the coping and decking. I would also like to see an option where the LLC is dropped down next to Pool Builders, and the verbiage would be centered under the image. It has ranked really high among the panel of friends I have gotten to rank the entries. I definitely like it, but there is something I don't like about it. Please let's try to iron it out. Thanks and Regards,
Had my buddy who is helping with web design and marketing put in his 2 cents and his suggestions are below:
1. to try some other font options (just to see if there may be a better/different Look). Suggest: adobe garamond Gotham, Nevis, or Panther. 2. Ask for each logo to be presented on a white as well as black backgrounds ( this will assure it looks good on any application in the future) 3. See if they can integrate a slightly muted color scheme. ("a little lowcountry") something like this grunge/retro.
Please feel free to incorporate any of these into revisions if you think it will better the finished logo.