Hi! My concept is for a simple, clever wordmark where the "a" is a empty espresso mug - the single drop subtly draws attention. The fonts used suggest european origin (lending the notion of quality), but are also stream-lined to give it a car/speed feel. The red-orange gives a happy, warm feeling. If you'd like to see any changes, please let me know :)
Thanks for your time and consideration!
josh
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