Hi Kent, we are wanting an icon that doesn't lock us into just a restaurant that serves mexican food and coffee. Although that's our main business now, we migiht expand later and dont want our brand to be tied to closely to a specific thing like coffee or tacos. etc. Think Starbucks...its a great icon and doesn't limit what types of products they can sell or offer...they sell coffee, food, pastries, music, smoothies....and we want the same leverage. So think aztec....think memorable.. Hope that helps