love having both to look at! I wonder if an customized exclamation point and/or BOLD letters for NOW would work to highlight NOW! We are open to suggestions to convey to our customers that we add IMMEDIATE QUALITY value.
One other recommendation. If we shortened it to BPNow, we could use a mantra: Your Business Partner On Call.
I wouldn't necessarily withdraw those, I liked where you were going with some of your stuff and I have to get feedback from other partners, who may like this better than I.