Concept: the butterfly consists of the mirrored stilized initials BB which makes it a more relevant and distinct design and adds a higher value of brand recognition...
I started working on this project with the goal set to find the best visual representation of ''babies + fresh start''. I wouldnt go for visualising ''bundles'' because it will result in a busy design and its pretty clear anyway being the first word of the logo. I have added a bit more visual interest to it via the flight/dashed line of the butterfly.
I have chosen the butterfly as the main symbol because it fits best the pourpose of representing 'babies' and 'fresh start' at the same time..
a good logo design with high recall value needs to be simple instead of cluttered with too many elements and the most obvious concepts are to be avoided because they are definitely already in use by many firms in the same business which means that you will be gettign a less unique look by using too obvious concepts.
Just let me know if you have any questions or requests ...