Thanks so much for your submission! I really like your font choice. Would it be possible to see "cierge" in a darker grey or have some type of differentiation? I'm not sure about the icon with the sign posts although I like the graphic style...and I completely understand your strategy behind it because I normally help my clients "find their way" to better branding and marketing". Maybe I could play-off the "service" aspect? Do you think the hotel frontdesk bell icon would be appropriate since it's used for a concierge? I'm also leaning more toward a modern, clean and contemprary look. I want to show off that I understand "brand style" yet still feel approachable and professional. If you have any other ideas for an icon feel free to explore! Maybe even utilizing the "b" and "c"?