hey thanks for the effort and glad to see an aussie in the running.
overall really like it, theres some good stuff in there to work with.
Dont want to clutter you with words but also dont want to lose chance of ensuring your getting clear development directions. so heres topline comments for development; hope it helps
What i love about it;
1. the three words running together - this is how i originally envisioned it. 2. the use of a colour to differentiate the words 3. the use of stronger thicker san serif fonts 4. the use of a strong singular visual ident image. Very clever what you did there, making it all one singular. 5. The incorporation of selling line (though seeing it in print puts me off the use of the word via (if you have any thoughts on this happy to hear them)
Whats not quite working for me right now;
1. the current colour choice - i know on my palette but seeing that orange & black together just isnt me. 2. message - for me what i hope to convey is Brands in music. not just music 3. message - brands are my differentiator and as such im looking to emphasise the word BRAND, de-empahasise the word NEW and somehow graphically enhance the word SOUNDS to convey the key driver of my business - music. 4. Whilst i really like the strength and singularity of your visual image, the headphone just conveys the wrong message for me - ie dance music and i need to not represent all music. 5. Finally of real importance is need to have a more edgy rock no roll attitude in the design - obviously needs to be corporate but definitely would liek to dirty it up a bit.
well looks like you were posting your new design while i was posting comments on old design no 15!
Quickly top of mind thoughts.
Still as per comments above so not circumvention but in addition in reference to new no 16 design.
1. I really like yellow. In fact i think it should be yellow and black as the colours. Its actually what ive been mucking around with in my own designs.
2. I like this ident device much better ie no headphones. I get the soundwaves but not sure what the egg shape is or signifies or conveys.
3. What do you mean simplify as a stamp? sounds right but just not sure what it actually means.
wow thanks for the great feedback. I will work on these and get back to you ASAP.
By stamp i mean more of a line drawing than an actual picture. The egg is there to promote the "new" part of the name. I will stick with the yellow and black. Can you show me any examples of logos you like? this will help in the type you prefer and direction i can head.