Hi- Initially I was going to put the restriction in of no black background but fireworks are shot at night in the dark.
Most firework websites use a dark background and nothing pops out so nicholas.crumlett@americaneagle.com is still playing with whether to use a dark background border and then go with showcasing the product on a white or sand colored background for greater visibility.
That said they may want a black background for the home page but obviously it could end up converse the name being played against a lighter backdrop. If I were to go with this logo it would not translate as well on price lists, shopping carts,stationary with out a bit of FLASH in the background illuminating the name. So how to do we create a spotlight effect -rising star,comet tail coming off the o in town creating a sparkle in the dark sky? try a small gold burst in the distance?maybe something under the fireworks like a bold swirl to ground it... have to play a bit with what might enhance not detract from the wording.
you are the artist. this is tasteful but from a distance the o's look a bit like pumpkins. Up close it can be seen as what they are a throw back to the good ol days when cherry bombs were legal.
You are on course..., doing fine.. now is the time to experiment with the core a bit. Just like a pot of soup, add a pinch of this or that and see if we get perfection or not. thanks!