Bombshell Beer CompanyLogo Design Contest

Logo Design Contest
Contests / Bombshell Beer Company

Bombshell Beer Company has selected their winning logo design.

For $375 they received 201 designs from 22 different designers from around the world.
1st
#193

Withdrawn

4th
#195

Withdrawn

5th
#187

Withdrawn

6th
#186

Withdrawn

7th
#169

Withdrawn

8th
#166

Withdrawn

9th
#165

Withdrawn

10th
#167

Withdrawn

New
#65

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New
#176

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#173

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#172

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#64

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New
#68

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#73

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#144

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#145

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New
#126

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New
#124

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#128

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New
#90

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New
#72

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#201

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#200

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#199

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#198

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#197

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#196

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#194

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#192

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#191

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#190

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#189

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#188

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#185

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#184

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#183

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#182

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#181

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#180

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#179

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#175

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#174

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#171

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#170

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#168

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#164

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#163

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#162

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#161

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#160

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#149

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#148

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#129

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#127

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#125

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#118

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#117

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#116

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New
#110
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Discussion

 
Pax
Logo Designer
Thanks so much for the opportunity to submit entries #2 and #3.
Your feedback and requests are always welcomed!
11 years ago
 
Pax
Logo Designer
Some other options: #5 and #6
11 years ago
 
Pax
Logo Designer
#7 and #8 -- always intrigued by pink and black. Had to give it a shot... : )

Input, thought, and direction welcomed.
Thanks!
11 years ago
 
Client
I like the pink. Not for the primary logo, but during Breast Cancer awareness month, or when we are doing special events around breast cancer, it could be used.

What would you suggest if I was printing on an amber color glass growler, and could only use one ink color. So the amber glass and one additional color.
11 years ago
 
Pax
Logo Designer
Will work on something now....
11 years ago
 
Pax
Logo Designer
#11 - #12
White and black treatments on amber growler background.
11 years ago
 
Pax
Logo Designer
#14 is the same as #3 but with "company added.
--and--
#13 is the same as #2 but with "company added
11 years ago
 
Pax
Logo Designer
Also -- feel free to mark any as "not interested" if you want to clear out entries.
We designers are not offended by that. So, if there are alternate versions that
you don't prefer, just slide them over to the not interested column and we will
withdraw them.
11 years ago
 
Client
#17 & #18. Don't like the female symbol. Even though we are all females that own the business we are not looking to use it. Men are still the biggest target market. Prefer to think of a beautiful, sexy bombshell.
11 years ago
 
Pax
Logo Designer
#44 — just had to try one with a mug in her hand!
t h a n k s
11 years ago
 
Client
#44 I like the beer in the hand, I am moving it to the top.
11 years ago
 
Pax
Logo Designer
Awesome! I like her with the mug, too : ) She's becoming kind of an icon.
t h a n k s
11 years ago
 
Client
so far # 44 and #47 are the most liked from our friends, but the one comment they make is it looks like a pizza slice. Any ideas?
11 years ago
 
Pax
Logo Designer
Sure—let me play around with the background banner shape.
Stay tuned. Entries coming soon...
Thanks!
~Geoff (A-ha)
11 years ago
 
Pax
Logo Designer
Different shapes: #62 - #63 - #64 - #65
I can try other colors on any shape.
t h a n k s
11 years ago
 
Pax
Logo Designer
#67 - #68 - #69 - #70
The new shapes—only this time in gold/wheat/black.
11 years ago
 
Pax
Logo Designer
#72 — alternate design treatment
11 years ago
 
Client
#65 We are putting all the logo's through 2 questions and if they pass, then they are in the running.

We are putting all logos through 2 questions.
1. Does it look good in one color ink - #65 passes
2. Can we use the logo on the sign out front of the building. - we are worried about the girl with beer mug and the town might say no.

We know we can use the logo on every other aspect of our business as it is age restricted.
Wondering if we had one variation of it that we could use only on our sign out front, but could still use #65 as is on everything else. Keeping the brand element consistent.
Do you have any ideas for either removing the girl or using just a head shot, or maybe not the girl at all and using some other design element like Hops, Grain, or what ever your creative mind comes up with.
11 years ago
 
Pax
Logo Designer
Okay—first offering: #108 -- I put some type of nightie/dress on her.
That's the easiest change. Working on others now...
11 years ago
 
Pax
Logo Designer
#109 -- simply hide the chest. Leave a little to the imagination.
A bit cheeky (no pun intended) but fun and still true to the logo.
11 years ago
 
Pax
Logo Designer
Is the beer in her hand an issue for signage...?
11 years ago
 
Client
yes
11 years ago
 
Pax
Logo Designer
Hmmmm. Okay. #110 in the meantime. Let me get that beer out of her hand for the signage...Stand by : )
t h a n k s
11 years ago
 
Pax
Logo Designer
Okay -- let's try these for sign options: #116 - #117 - #118
(The one thing I'm finding out is that, as a logo/brand, it's very flexible with lots of options.
That's a good thing.) If you'd like to see more, please just ask!
t h a n k s
11 years ago
 
Pax
Logo Designer
Wondering if you have any feedback or new direction to help my efforts.
Do you want me to pursue a specific look instead of an icon?
Certain hair color, etc.? Trying to create a classic logo that won't become dated too quickly.
t h a n k s
11 years ago
 
Client
you are in our top 2. You have provided the classic look without being too sexual. Which is what we want. There is an audience for that. We now have to determine based on current drinker and future beer drinker which will they be able to identify with. If we ask anyone over the age of 35, it is the classic look. And people over 35 can afford our beer.

Our only concern is the signage on the building and will the town approve it. We hadn't actually thought about it until this morning when a friend who is on the town council said we have to submit signage to the city for approval.

So if there is a way to incorporate branding elements of your first design which is what we would actually use as our logo, and provide a "Modified" version for our signage, then that is what we will do.

#116 is the most viable signage version. We would still use #65 as our logo.
11 years ago
 
Pax
Logo Designer
Understood. I will gladly explore signage options.
Appreciate the feedback. Thank you!
11 years ago
 
Pax
Logo Designer
#124 -- Could it be this simple? I think maybe so!
No beer. No real change to the brand element. Just a red one-piece and...ta-da!
(If this is still too much for approval from the city, please advise. Trying to gauge
what we can do and still be tasteful/appropriate.) t h a n k s
11 years ago
 
Client
#124 we talked with someone on city council about signage approval and they think we might get some challenges on this.

#125 and #126 would be fine, even with the background image.

Our favorite is still the original with beer mug and if this is the image we decide to go with, we would use it on everything except the signage.
11 years ago
 
Pax
Logo Designer
Great! If there's anything I else I can do to give you the logo you want, please let me know.
More than willing to try options, explore, etc.
Many thanks,
~Geoff (A-ha)
11 years ago
 
Pax
Logo Designer
A new look. #144. More vertical. Font change.
t h a n k s
11 years ago
 
Client
after asking many friends on comments, they like the girl, like the background design, the only part that has been less desirable is the breaking up of the name bombshell into two lines. Not sure how you make it all in one line and keep the elements. Your logo's have been the most selected by our friends. That being the only negative feedback.
11 years ago
 
Pax
Logo Designer
No worries. I'll work on getting into one line. Entries to come soon.
Thanks for the feedback. Really enjoying this contest and trying to deliver for you!
~Geoff
11 years ago
 
Pax
Logo Designer
A few variations...
#160 - Arched lettering behind the girl
#161 - Larger lettering with the girl's arm reaching behind letters
#162 - The larger lettering with the girl's arm in front
#163 - A stylized hyphen
11 years ago
 
Client
Actually harder to read Bombshell than original split version.
11 years ago
 
Pax
Logo Designer
If the split version is unacceptable, I'll keep working.
Are any of the other versions (like #144) viable options?
11 years ago
 
Pax
Logo Designer
#164 and #165.
(I personally think #165 is the bomb. Pun intended : )
t h a n k s
11 years ago
 
Client
I like 165 too. I like the burst in the background.
And in black and white, what would you do? Would the burst just go away
11 years ago
 
Pax
Logo Designer
Wouldn't have to—if you can use a percentage (screen) of gray. Lemme play with it and show you...
t h a n k s
11 years ago
 
Client
165 any reason why you spelled out company?
Was it because of moving girl and trying to balance design?
Don't like the bottom banner as much as previously. It's a little harder to read with the wrapping around.

The single most important element for us is a font that is readable from a distance. Don't want letters to get too tight and make it hard to make out what it is. At least until we build brand recognition like bud light :-)
11 years ago
 
Pax
Logo Designer
Ha! Yes! : ) Brand recognition. Like the way you think!
Let me deal with 'company' and the bottom banner some.
It was for balance, but I've got a few other tricks up my sleeve...
11 years ago
 
Pax
Logo Designer
Black and white test - #168.
Can you have a percentage of black (gray) or 'literally' only one flat color?
11 years ago
 
Pax
Logo Designer
#169 -- Waaay easier to read, yeah? Also -- retained the original banner shape.
11 years ago
 
Client
I like the gray scale one. It's really sharp. I can only use one ink color though.
For instance on a kookier or a growler.

If u go to www.egrandstand.com there is a growler in one of the rotating pictures. It's not that we can't do more colors but the price just goes way up and will put them at a price point that we won't be able to sell at or if we do, the margin will be pennies.
11 years ago
 
Pax
Logo Designer
Gotcha. #172 could work. I'll check out the pic on the website
and work on another b/w option. Have an idea brewing (ha!)...
11 years ago
 
Client
the white version would look great on the dark bottle.
11 years ago
 
Pax
Logo Designer
Agreed! I'm on the east coast. Worked as late as I could last night.
Up and back at it today. Have a quick meeting this morning then I'll
be back on in just a bit.
Thanks!
~Geoff
11 years ago
 
Client
73. There is no gap between her legs where they cross. Is it possible to have a little space so you see the red between them?

11 years ago
 
Pax
Logo Designer
Absolutely! Doing it right now. Will post very soon...
11 years ago
 
Pax
Logo Designer
There we go. #181
11 years ago
 
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