Welcome to the TOP 5.
Thank you for your submissions. It is a difficult decision.
In this TOP 5 round please submit a version of the logo with the following additional considerations:
The contest has really helped me define the most important element: the name "BOCK". Imagine "BOCK" on a large building as you're driving down the highway... look over and feel wow that's unique, strong and memorable... something to be proud of seeing everyday as you come to work and see.
"Industries" can be considered less important and can serve main purpose as underlining the "BOCK"
The "Bi" icon is important as well and may be used standalone or with the whole.
Five separate elements in combinations of use:
1) "Bi" icon used alone
2) "BOCK" used alone, for example, on a large building
3) "BOCK Industries" used together, for example, used on a large building or vehicle
4) "BOCK Industries, Animal Welfare Division for example, used on letter head
5) "Bi, BOCK Industries, Animal Welfare Division, used on financial report and very formal documents.
Please the matching brand look for these 5 uses.
Please let me know if there are questions.
Thanks,
Randall Bock