I like both #40 and #39, but in #40 the word "and" actually needs to be "&" (the symbol) and I'm thinking it needs something a little more. I like the word "Bloom" in it, so I would try making the ampersand a really scripty font and/or the words "studio" and "gifts."
On #39, could you just try it in a much lighter gray?
Ok, thanks for the changes, but I still like #40 the best. I like how small "studio &gifts" is in it...do you have a small script-style font (that's still readable) to try for "studio & gifts"? Also, I like it best with the plain background like #40.