i is formed by a body silhouette and the swoosh from the right side sort of adds to the form in an abstract way (sort of a breast/arm feel and the vertical bar of the right b could also loosely/abstractly be construed as contributing to the form.
one other note: i probably should have put an entry up showing it, but this logo plays very well in the reverse, as well. (black on white background or other background color (like a light cocoa or a bright), adding to it's versatility. Happy to show samples if interested (but can't upload currently in this phase of contest unless placement temporarily adjusted for time to upload).
ps: another note regarding the i (body form) is that it draws the eye to the area with the full name of the company
Also, the black background, of course, could also easily be adjusted to form a framing black background box instead of a full screen black background, which again would make it more versatile for various usages.
if you have a desire to see any of the variations in my notes above, I can upload if you temporarily put me in first and let me know by message so i wouldn't miss the opportunity. Also, if you have any specific variations on it you would like to see other than those i pointed out in the notes above, i would also be happy to do--but again it would take the temporary shift for me to upload--i could make those changes and let you know when i would be ready to upload. One way or another, thanks for ranking my entry. C