Cool concept! I like the way you're emphasizing the name Birding Aboard in 20. And nice typeface.
What Diana is really looking for is a wordmark-style logo, similar to your Travel Bug News or Hope Harbor.
Can we see some variations on 20 with the words Birding and Aboard "side-by-side" and "stacked"? Maybe with the graphic integrated into the BA text, maybe in the "O" itself, and with the spyglass forming the crossbar of the "A"?
You get the idea ... not trying to break your concept which she really likes, or over-direct you here. Just some ideas.
And sorry, my mistake, the sub-text would be better if ordered "Binoculars and Cameras" versus the other way around.
Thank you!