Can try a version without the .com in the logo? Any way to simplify the icon further? We like the sail inspired shape - try to develop this with simpler icons...maybe fewer colors. Pick two color pairs to use instead of 3
Hi Amy, You can remove the tagline and the .COM from the logo lockups; we find that both of those elements are creating too much noise. Your directions are interesting, and we like the typography. Could you also explore an icon that is derivative of a swirl or cyclone? The company has roots in boating gear, but we are mindful of not wanting to be too narrowly viewed, so icons that represent wind and water interchangeably are interesting.