Let me know what you think. I'm imagining branding along the lines of flavours/blends - an easily accomplished thing with this design while maintaining the connection with your cycling audience...
I should point out, btw, that the half 'ring' in this design is meant to also be suggestive of something on the horizon, something like the sun, BigRing Coffee House, ...a destination, as it were.
(This comment references Entry #49)