Bee's Knees Baking Co.Logo Design Contest

#14

Hi - Here's my initial idea. I went with something that had a 20s-era feel to it (basing it off of the inspiration for your name) The bee is hand-drawn, as are the fleurishes - both intended look slightly asymmetrical, to reflect the artisanal qualities of your cakes.

I've used two fonts in the logo - not sure what you meant by being "able to manipulate them in Word", though. Just so you know, all of the logos are created as vector-based artwork / .eps format in a vector program - so none of them will be editable in Word. The type will be flattened into shapes (although, I'm sure you could obtain the fonts and position your own type over the images in Word). Just clarifying in case there was some confusion. :)

Any changes you'd like to see or feedback you may have will be greatly appreciated.

Thanks for your time & consideration!
josh

This is great! Can we have something a little simpler. Maybe not so frilly with the lines around 'Bee's Knees'

We like the design on the wings of the bee, but my partner thinks it looks very fly.

We are really looking for a stand-alone bee as well. We want a strong bee that can be identifiable on its own. The feel is great!

Thanks! that's a quick change - I'll have something up soon.

whoops - didn't update fast enough :)

wings - I'll simplify/fill

bee - yeah, the type could be removed easily and the bee could be made bigger to fill the circle for an emblem on its own!

thanks for the feedback!
josh

#15 / #16

Here are revisions from feedback. I re-drew the wings to make them look like 4 separate wings that overlap. Also added some engraving lines for different texture and authenticity. Removed the fleurishes, but left in the lines, I thought it was a unifying feature that helps relate to the image linework, if that makes sense. I've also got a version with just the bee alone tat could be used for mini-branding marks (bugs - haha), stickers, labels, napkins, etc.

thanks
josh

We love the original wings better. Is it possible to see a more stylized bee, less scientific?

Can we see the lettering without the lines around it at all?

Thanks!
Billy

Will do! It'll take me a little while to get some sketches together and then render it out, so don't think I've forgotten about you :)

thanks again
josh

#21 / #22

Here's a more graphic-style illustration of the been. Still detailed, but less clinical? Let me know if that's better or if I should keep working. Thanks!
josh

#27

Thanks for the kind words! Is this what you were looking for? Isolated & independent of other graphics? I made the fill color a light gray so you could get an idea of how it would look low contrast. Anything else you want to see, just let me know! :)

So far, its our top pick!
My partners are concerned that the bee is still to literal. If you could show us a different bee that would be great.

Would this current bee be hard to embroider onto hats and aprons?

Also, the design is going to be placed on stickers that go onto our 2.5oz cups. It might be hard to read 'baking company' on them.

Are you wanting something other than a bee? Or a bee, but more abstract? I'm just not sure what direction I should be looking.

Nope, this bee should work just fine for embroidery. :) It's single color with no gradients and isn't too thin.

Could I shorten COMPANY to CO.?

Please shorten it to Co.

I'd like to see something more abstract as well. The bee is great, but something more conceptual would be nice to compare.

cool - will do.

I've got something "in the works" right now :)

#30 / #32
I know this might be too far of a leap, but I thought it could be pretty cool and a little more iconic than a bee. 20s Style flapper in a "bee dress" holding a cake cup.

#31
Previous design with larger BAKING CO

Baking Co is perfect!

We definitely want a bee.

bummer - thought I was on to something

Sorry Josh!

There are 3 of us, and so far 2 of the 3 like your work best.

no problem - I was actually talking (comment above) about the flapper-girl idea... I think that was a unanimous loser :)

#37

Here's a quick idea I had - the might look better inside of a banner of some sort (similar to the type of ribbon banner that "EST 2010" is in?) But it's very clean, legible and easily applicable to any medium. :)

thanks
josh

Awesome! This is more on point. Can we see a less robotic bee?

Thanks Josh!

can you clarify robotic? Is it the circles on the knees?

Did you want a completely new bee or a variation on this one? or should I try and make one similar to your current bee? Also (sorry - last question - promise!) Do you want the stinger present on the bee? I've been omitting it because it doesn't seem very "customer friendly" and, to me anyway, makes it feel more like a wasp/hornet. What are you guys' thoughts?

thanks :)
josh

#64 / #65 / #66

here are some bees without the circles for the knees (although...I think I like them better with the circles - it put more emphasis on the knees and referenced the origin of the phrase...and it looked cool :) haha)

I also added a simple art deco-era frame for variety sake

Josh, can we see a pointed butt or a stinger? The round butt is making us think fly.

#68 / #70

Here are some stingered bees :)

My partners are having a problem with the lines of the new bee. They want to see a difference in line weights between body and appendage and wings.

Thanks Josh!

#80

Is that better?

Sorry Josh, I have 2 partners and we are disagreeing on theme. Its still reading as fly to them. Can we lose the legs and the line on the thorax? different shape wings?

Any chance we could see the bee from #27 straight on like the new bee?

Thanks!

#81

Here's the new bee with the revisions. If you have any photos/images for reference, I'd be more than happy to give it another go :)
thanks
josh

#82 / #83

new bee similar to existing. I drew the wings to be abstract whisks. The colored version (I thought this could be really cool on the window) is supposed to resemble stained glass

thanks
josh

#83
The whisk wings are really cool! Can you soften the line weight around the body?

Thanks,
Billy

#86

awesome - glad you like them! I think something unique to you/the business will go a lot further with customers than something that looks cookie-cutter. Lightened up the body outline.

thanks
josh

#86

I think that we are almost there!

The head is reading a little alien. It might just be to big, not really sure though. We are all reading alien on the head.

The line weights are great, the wings are great.