I like your designs. Try some different colors. I like having "Becker" one color and "Scott" a different color. I like the circular designs, but I like your other non-circular designs that are ranked, as well.
colour submissions, you'll also notice I made a slight tweak to the large ampersand the top and bottom edges are flat which look off so I've smooth both edges
I checked out your other designs, and love the work you do.
Will you submit a totally new design without the "B&S" and maybe adding our slogan "Get It Straight"? Maybe a design w/Becker & Scott Orthodontics coming out from it. We've also seen a font that looks like a chunky metal(not sure what the name of the font is), but I think this would cool in a design. We really like the metallic look w/some shadowing.
What I have upload is the design direction I feel is most suitable for your industry without being tacky or over used dental icons...
My thought on the initials B&S if BS is used alone well that has a completely different meaning...which is why I steer away from using BS with about the ampersand symbol.
I've uploaded different design directions so not sure what else I can do...without using industry over used icons
Revisions uploaded...I am not liking adding more text to a logo it's too much to comprehend meaning it take to long to read it...especially with the long word such as orthodontics #222
however a solution would be to incorporate the catch line with the B&S icon ...the tagline would be a separate design element to your website or watermark on stationery these are a few example where the tagline is more powerful away from the logo...by adding it to logo weakens the statement because it is lost visually
I agree with your assessment regarding the slogan. Adjust the colors in design #115 to royal blue and silver. #222 does seem too busy. I like your idea regarding using the slogan with the B&S icon, as in #223, or simply using it as a watermark.
I don't like the colors I suggested. The silver is too washed out. Make the colors bolder, and have the "Becker" and "Scott" colors match the "B" and "S" colors. We really like something shimmery or metallic.
these eyecandy effects and shiny effects will not no or ever print like you see it on your screen from desktop...even going to press unless you plan on printing office stationery on high gloss substrait.
Eye Candy effects are that EYECANDY! and only look good on screen. Branding a company really needs to be solid colours or minimum fine gradients as in my #115 even #115 is pushing it a wee bit.
In order to achieve a metallic effect you want...printing using silver/gold (embossed/relief) or metallic inks i.e business cards and or metallic inks....