Thank you for reviewing. My ideas are to have the barcode within the lettering for #23 & #22. Also wanted to give you an option of using a (UPC) Zebra as your company icon.
Your feedback and thoughts are very much appreciated.
No problem, on the zebra, is there a particular pose that you prefer? I figured that the zebra might add an element of uniqueness and become a memorable icon to brand your company. I love your USA reference. There are many great designers from all over the world here on Logotournament but it does seem that American designers are a smaller group here.
Any additional feedback or request for changes are always welcomed. :)
I posted on the general forum. I'm not sure i want to use the zebra as it may intrude on Zebra Technologies work. I would like to see something with a tiger!
Any ideas are welcome and your time is appreciated! Best of luck!
The tiger was what I was initially going to go with, but figured the zebra is white and black, Come to think of it there are white tiger, so I'll try a few variations.
Thanks for the ranking. I will make a few variations of the tiger. I kind of like it in motion just because of the "express". I can also make it look a bit more ferocious, but for the company brand, menacing may not be the way to go, since for many people the whole UPC thing and all the different types of codes is intimidating.
Just let me know if there any other thoughts and /or changes you would like me to try.
This is my 7th tournament, and this was the first time we tried to shift or request a change in direction (like we did with the animal you created). I in no way meant to distribute your unique idea to the other designers. That is my fault and i'm embarrased by doing so. I respect not only this site, but certainly the unique ideas created by you and other designers.
I would really like to work with you on this concept. Will you accept my appology?
Also, to comment on your updates: I do like the aggressive tigers, but you may be right...something more docile may be in order here. let me review your work and i will comment.
Don't worry about it and no apology needed. These things happen around here all the time, just innocent mistakes. I would have said something earlier, but when you said that you posted in the "general forum", for some reason I thought that was in a forum "Contest Holder's Only" forum. No ones at fault and even the other designers contacted have been very respectful. :)
Thanks for the kind words. I like #83...but i would like to see something more cartoonish. I think you were right about the tiget being aggressive. Something more docile or playful may be key to our logo. Can you think of anything? Love the font and lighting in EXPRESS! Just that the animal looks one dimensional and the font is 3 dimensional (no offense...i'm no designer!) :)
No problem, I'll try adding a a bit of dimension to the tiger. Personally, I like the simplicity of the running tiger, one dimensional is not bad because it represents a UPC code well. (But in all honesty, I have had a vision one way and found that once I saw the other, I ended up liking it. So best to try a few more options.) I'll work on these some more tonight and in the morning, right now our founding fathers and historical figures beckon. I have an 8yo son who has to "be" Benjamin Franklin and do a report, and my 10yo daughter playing John Quincy Adams in a school play. Now how's that for being stateside? lol
not digging the rocket concept...think it's to 'kiddy' (no offense!)
We like the tiger...what if #93 was leaping across a barcode? but not like the grass in #19...but if the barcode was at an angle like where the shadow is (but keep the shadow, maybe) like #100??
I think I know what you mean, but correct me if I'm mistaken. You want to try barcode "grass" under the tiger of #93, but have the grass angled, and having a shadow off to the side. Is that correct? I have no problem giving it a shot :) I can see if it works, but I think it needs to play second fiddle to the tiger, since the tiger is what will identify the brand best.
Because of technological advances, logos have become much more detailed and colorful (and, I'm only talking a few years since tech has advanced exponentially. I went to school for design and advertising in the mid 80's which makes me ancient, we even joke around with a few of the other designers here, that we were forced to actually have paper and something we used to call "pencils".). It used to be that the standard for a logo was to keep it at one or two colors. Even though this is good basis for simplicity, that way of thinking was also driven by cost. Today's technology actually makes it way less expensive (5x or more) to print full color rather than just a 2-color print job, because newer presses are made for full color printing. As recently as 2001-2, full color was out of reach for most. So whereas color is now a non-issue, a simple message conveyed in a logo is still key. I always tell my client's to think of the old adage: "a picture is worth a thousand words", but for a logo you don't want a thousand words, you want the client to only remember your company and for them to feel confident about it.
I mention this, just FYI, to keep in mind. It might become too easy for us (and I don't exclude myself here) to start getting too illustrative and lose the simplicity of the branding. For some industries illustrative logos seem to work well, but since UPC codes aren't usually a daily purchase for many small businesses, I think simple but memorable might be better.
Anyway, please get back to me and let me know if I understood the idea with the grass, I might be able to work it in and still make it work. I have no problem in giving it a shot. :)
I appreciate your insight into the creative world (one which i'm not apart of, hence my tournament!) :)
I agree with the simplistic approach. Lets not make this too detailed.
I like the tiger, tiger stripes, tiger color, tiger shadow. I like the font, the color in express. Can you move the words a little bit? Maybe shift Express to right-justified? Can you move the light source on the tiger? Maybe some more texture to the word barcode? Lets scrap the barcode grass idea for now :)
I see the tiger idea is fading fast. Should I try another approach? Please let me know as I was going to work on these tomorrow but maybe try a totally different direction. Maybe something like a gazelle (for speed), but it completely loses the tie-in to a barcode. Any suggestions?
Tiger is far from fading. Meant to write sooner, sorry. Think you should stick with the tiger, as you have. But still feel free to submit any new ideas. I really like what you have done with the revisions. I'm headed into the office first thing in the morning. This is the first time the office staff will get a glimpse of the new artwork since last week.
Will be in touch shortly for more revisions. I appreciate your time and ideas!!!
That's OK, this weekend was a bit hectic and I did not get a chance to upload on Saturday. I was concerned that you had changed your mind about the tiger and wanted to see something else. I kept trying to think of other options with animals. I thought the gazelle might look nice, but because there is no association to barcodes, it was missing the mark. Then I figured a Tiger Shark might work, but then I figured others would think, "Wouldn't an actual tiger make more sense?" I was back to square one.
Anyway, please let me know what the thoughts and suggestion at the office are. I personally like the evolution and how it's come together. I don't want to hit that point that, I am just adding more for the sake of adding only.