Our friends are drawn to your logo b/c of the people as the trunk. Any way to play with the Font a bit? What about the color of the people (it looks a little grey and washed out).
A nice improvement, but there is something about the arch at the top of the tree that is bothering me. I wonder if it could be improved if the squares were the branches/leaves without the arch...
In looking at this closer, I now see that the trunk of the tree is really two people. It was hard to notice this at first. Cool idea...
Any way to modify to make this more sophisticated and apparent at first glance?
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Happy deliberating.
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Can you identify for me what makes it feel unsophisticated?
What does sophisticated mean to you?
1) developed to a high degree of complexity
2) having, revealing, or proceeding from a great deal of worldly experience and knowledge of fashion and culture.
3) (of a person or their thoughts, reactions, and understanding) aware of and able to interpret complex issues; subtle.
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Any way to modify to make this more sophisticated and apparent at first glance?
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The therapist working with the client to form a strong "tree" along with the other family in background as support.
The tree canopy is coping mechanisms and such being delivered into the hands of the client, allowing them to function and benefit.