Ballard ClinicLogo Design Contest

Hi, just a note, looking at the tag line, it's a tad too big. It pulls away some of the power of the overall design.

Happy deliberating.

I like the vibrant colors!

Rich brown.

Yes, brown would be great. Thanks.

If you are meaning keep the traditional tree look, but with a more vibrant brown type color, let me know.

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Our friends are drawn to your logo b/c of the people as the trunk. Any way to play with the Font a bit? What about the color of the people (it looks a little grey and washed out).

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Thank u! Could u also change the aqua squares in the tree to navy (like the font)?

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Maybe navy blues and greens?

Can you kindly change the font/color for the lettering? The logo is creative and fun, and i would like to see it with different lettering.

It has really improved.

Thanks. This looks nice!

Less constrained.

A nice improvement, but there is something about the arch at the top of the tree that is bothering me. I wonder if it could be improved if the squares were the branches/leaves without the arch...

More fleshed out and cerebral. Used squares as leaves to indicate "information" passing within the scope of the treatment / interactions.

For lack of better words, it feels a little "smurf-like" with the top of the tree. I think i would lend toward the first definition (1) you presented.

I can put some thought into that.

Can you identify for me what makes it feel unsophisticated?

What does sophisticated mean to you?

1) developed to a high degree of complexity

2) having, revealing, or proceeding from a great deal of worldly experience and knowledge of fashion and culture.

3) (of a person or their thoughts, reactions, and understanding) aware of and able to interpret complex issues; subtle.

In looking at this closer, I now see that the trunk of the tree is really two people. It was hard to notice this at first. Cool idea...
Any way to modify to make this more sophisticated and apparent at first glance?

I like the idea u put into this. The tree doesn't look sophisticated enough, though.

Using the idea you already have, I explored the idea of growth through the tree symbolism.

The therapist working with the client to form a strong "tree" along with the other family in background as support.

The tree canopy is coping mechanisms and such being delivered into the hands of the client, allowing them to function and benefit.