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Awkward Owl Brewing Co. Logo Design Contest

Awkward Owl Brewing Co. has selected their winning logo design.

For $475 they received 386 designs from 28 different designers from around the world.
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Entries by MW design
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MW design commented on #382

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I've added new entries.
4 months ago

awkwardowl commented on #382

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Can his wing wrap around the L instead of placed in front of it?
4 months ago

MW design commented on #339

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Please see entry #382
4 months ago

awkwardowl commented on #339

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Sorry yesterday I said the wrong thing about the owl reaching. I said reaching for the horizontal part of the L and I meant to say the vertical part of the L. That was the part that created the confusion.
4 months ago

MW design commented on #339

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Of the fonts you requested earlier, only three were suitable for this layout #377 , #379 , and #380 . And if you're looking for jagged edges, here you go #381 .
4 months ago

MW design commented on #368

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see entry #378
4 months ago

MW design commented on #370

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Check entry #377
4 months ago

MW design commented on #339

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I'm not exactly sure what you mean by "the owl's arm reaching...", but here's the modified version #376 .
4 months ago

awkwardowl commented on #339

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Can we also see this style logo with a few different fonts that we requested before?
4 months ago

awkwardowl commented on #370

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Can you put this owl and font into the logo design with the owl on the L
4 months ago

awkwardowl commented on #368

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Can we see this with Brewing Co filling out that area a little more
4 months ago

awkwardowl commented on #339

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Can we see this exact logo with the owls arm reaching for the horizontal part of the L it's sitting on?
4 months ago

MW design commented on #339

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PS I am planning to play around with the letters a bit more, but I am leaving for a long weekend out of town tomorrow. I am not sure if I will be able to send the new versions during that time.
4 months ago

MW design commented on #339

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Version with lighter fonts #375 .
Thank you!
4 months ago

MW design commented on #328

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The new versions: #372 , #373 , and #374 .
4 months ago

MW design commented on #344

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Please see entry #371 .
4 months ago

MW design commented on #327

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I've added new entries with these fonts and additional options wherever they were available. Thanks
4 months ago

awkwardowl commented on #327

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Can we see this design with the following fonts:

1) Inlander (we like the tighter spacing, but would not want the texture because it would not transfer well on to merch);
2) Saint George;
3) Brasika
4) Bugaki
5) Gliker
6) Hertical Rough

Thanks so much!
4 months ago

awkwardowl commented on #328

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For this one, can we make the "L" shorter at the end? Also, can we see the font outlined (so it would be black outline and white inside) or in a different color than the black?
4 months ago

awkwardowl commented on #339

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We love the owl on the L! Super fun. Is there any way you can play with the word "Awkward" so that it isn't so bold? Any way to play with the letters so maybe one or two tilt or something? I hope I am explaining what I am thinking.
4 months ago

awkwardowl commented on #344

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Can we see Brewing Co. a little bit bigger with the "O" in Co. capitalized? Can we also see the wing that is hanging out almost wrap around the A or poke through the middle of the A?

Can we also see this font not as dark black? Maybe a little less bold or even a dark grey?
4 months ago

MW design commented on #335

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A bunch of new font options added.
4 months ago

MW design commented on #327

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Please see entry #339
4 months ago

awkwardowl commented on #327

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Can we see this owl but perched on the horizontal part of the L on owl? It would cause things to be moved around but something we just wanted to see if it worked.
4 months ago

awkwardowl commented on #335

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Can we see another round of fonts. 337 and 335 were our favorites
4 months ago

MW design commented on #328

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I have added some new entries with different fonts. If you like a particular style but not completely satisfied with it, I can search for similar fonts.
4 months ago

awkwardowl commented on #328

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Oh and how other thing I forgot on the owl itself. Can we have the eyes go back to where they matched the back color of the logo instead of just black and white to see how it looks with the current owl?
4 months ago

awkwardowl commented on #328

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We like where the color shading went on these two designs.

Can we experiment with the font a little bit today?

While we love the font you have been using this whole time, we want to make sure the font and the owl feel right together.

Can we try fonts that are a little more abstract and awkward but in the same orientation as they are in this current logo?
4 months ago

MW design commented on #325

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Please see entries #327 and #328 accordingly. Thanks!
4 months ago

awkwardowl commented on #325

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And can we also see one drawing with the owl holding the "A" in awkward with his right wing?
4 months ago

awkwardowl commented on #325

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Can we also see the wing color go somewhere in between the almost army green it is now and the hop belly color? just muted a little bit more than it is right now.
4 months ago

awkwardowl commented on #325

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Can we have the right wing, when looking at it, go all the way up to where the head tilts?
4 months ago

awkwardowl added markup for #325

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4 months ago

MW design commented on #321

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You are right, I missed that. Thank you for pointing it out. Is it better now #325 ?
4 months ago

awkwardowl commented on #321

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Can we see the eye width get a little closer to the previous smaller version
4 months ago

MW design commented on #313

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Of course, now you can move every feather and rotate the head freely.

Previously, it was rotated by about 20 degrees #295 . This one is rotated the most, about 60 degrees. The intermediate version has an angle of approximately 40 degrees #319 .

I also added a version with a slightly slimmer owl and a more elongated neck #320 , and with a smaller tilt #321 .

Any comments are welcome. In the meantime, I will be refining the details. Thank you!
4 months ago

awkwardowl commented on #313

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And can we just see what the owl would look like slightly taller?
4 months ago

awkwardowl commented on #313

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Can we have the head tilt between this one and what was in #295 ?
4 months ago

MW design commented on #295

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I'm sorry, but I'm still working on it. I just wanted to ask, how much rotation are we talking about for the head? Please take a look at entry #313 .

The colors and some details are still in the draft version. Thank you.
4 months ago

awkwardowl commented on #295

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I really like the head rotation, it gives further depth to the owl in a very subtle way.

I’d love to see the head even rotate a little more to see what it looks like.

We love the owl so much so to continue to dial it in is a perfect exercise for us to go down.

So if it needs to be drawn from scratch that is good for us to see what a further tilt looks like.

I think we can dial in color once we have the owl as a whole where we want it.
4 months ago

MW design commented on #274

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Please see entry #295 . Thanks
4 months ago

MW design commented on #295

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Here is a quick attempt to modify the sketch and rotate the owl's head. I also made some color modifications. The head is not too round, so if you expect a greater rotation, I will have to adjust the drawing a bit.

And yes, ultimately, I think it needs to be redrawn from scratch. But at this point, we can try any modifications. Any feedback is welcome. Thank you!
4 months ago

awkwardowl commented on #274

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Also can we see the owl maybe turns its head a little more? Right now there is a slight angle down to the left when looking at it. Can we increase that angle in one sketch just to see how it looks. It can almost be when an owl is looking at something it doesn’t know and does that big turn of the head
4 months ago

awkwardowl commented on #274

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Can we see what the owl would look like without the direct color in the eyes but leave the color on the rest of the head?
4 months ago

awkwardowl commented on #259

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We like the way that the sketched as turned out. But we would also like to see what the more refined line structure would look like?

Also can we see the new color schemes you can up with before, with more of a darker green on the hop leaf belly?

We have been evolving the owl over time and the hop belly is becoming a prominent idea that we now like a lot.
4 months ago

MW design commented on #259

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I have to admit that this drawing was a preliminary sketch. I intended to refine it a bit. Would you like me to keep a more raw look or refine the lines?
4 months ago

MW design commented on #259

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I'm a bit concerned that my logos will start to look too similar to another designer's work. Can you please tell me if you also suggested similar colors and ideas to them?
4 months ago

awkwardowl commented on #259

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Can we see this with subtle tones of brown around the eyes?
4 months ago

awkwardowl commented on #208

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Can we give the owl a little hop texture to the owls belly feathers? And maybe one in black and white and the other with a little green in the hop belly?
4 months ago

awkwardowl commented on #163

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Can we see this owl also in the circular design?
4 months ago

awkwardowl commented on #73

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Can we also see this owl with more fun and awkward characteristics?
4 months ago

awkwardowl commented on #75

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The owl looks very traditional. Can we make the owl have some fun and awkward character to it?
4 months ago

MW design commented on #73

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Did you turn your head to read the text? ;)
4 months ago