Hi! thank you for participating. the hot air balloon isn't compelling for me, but I can't quite articulate why. the colors are close and the white space background is good. Maybe lighten the gray a bit and keep the color solid on the purple. what other icons might indicate rising or forward momentum? I've been leaning toward using the word "aver" as the logo, using stylized script/font and building motif or design elements into the word and letters. and please try to include the tagline "strategic counsel" if you can! Hope this feedback is helpful. Thanks!
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