We like #53 instantly, but we'd prefer the name to separate into 2 lines as well as a bit bigger. This is difficult to read from afar on the billboards. The shadow on the logo is nice but too faint? Thanks for the submission.
Thanks for the great feedback. I'm glad that you like my proposal. My intention was to design brand with the instant impact...with the simple, yet iconic an easy to remember mark. Here are requested revisions. If you'd like to see more changes/variations, just let me know. Regards, Sandra
Thanks for the nice work. Still can't decide between #57 and #59.
First thing is try replacing the color blue with green. Same tone of green as in the blue you're using (a little dark green?). Using green and orange might be more interesting. But please make sure the colors stand out on white background.
Shadow on #59 is interesting but if you look from far away it might be a distraction? Possible to make it fader or cleaner, or a little further away from the diamond shape, may be?
We're also thinking about the sound wave line (not bar) inside the logo that might make it look more complete. The wave line could also represent the letter N. That's because you already have A V A L and O with that diamond shape.
New revisions. I, personally, like it better now, with your idea incorporated into design. Hope you'd like it, too. I've, also, added the wordmark version. Regarding shadow on #59, my thoughts were that you could use it when needed and it can, easily, be removed when you need clean version of the logo. It's just an idea, but the decision is on you. :) Look forward to your next feedback. Regards, Sandra
Green & orange is probably not as good as blue & orange. So we'll keep the color mix of #57-59. However, as orange is one of our main colors, you can probably find a way to add orange into that? The font on your second batches, e.g. that in #78, looks better but is too rounded. May be choosing the font that's in the middle of #57 and #78? Also, the sound wave that represents N inside the logo could be just 1 line with some light coming out of it (like http://www.missouriparanormal.net/images/sound_wave.gif -- but please keep it very simple) and it should make the diamond shape of the logo feel softer. This N might represent the feminine touch to the strong diamond.
Yes, #107 has improved in the way we think. However, I might miscommunicate about the N part inside the AV. We would like to see just thin line of sound wave that look like an N letter with some light around it. I'm sorry as it's a bit difficult for me to explain the idea in letters. Thanks!