Thanks for joining our contest. The icon is a bit too abstract for us. Like the colors and 3D treatment. The x should extend off the R like other entries. Prefer the icon to be more medical or media related.
Entry #53 and #54 are our preferred choices. Can you make the x in Rx be connected like entry #65. Instead of the icon be two A's, can one be an A and one be a V?
Our boss REALLY likes entries #65 and #46. So, ignore my other feedback :) Both compliement our parent company logo really well, and provide a really cool concept. We'd like you to apply the same treatment to an icon that better represents our pharmaceutical clients and the AV/media industry we're in.
Entry #98, do you have independent control of the bottom and top of the icon? Could you "slightly" twist them, to resemble a DNA type image? And make the A icon a bit more recognizable as an A, with the little line through the middle?
Maybe the line in the A needs to mimic the actual A in AV-Rx. That A goes from left to right with a swoosh. Can you also break the R and the x with a white line.
Entry #106 (and some of your others) have the icon too big in relation to the name. Can you reduce the overall size of the icon to be more in line like entry #100. I also like you entry #100 with the line in A, and separating the x from the R with a white line.
Entry #117, can you make the icon smaller. And can the white line separating the R and the x mimic the curved white line you have in the A crossing over itself?
Kurr, thank you for reacting so quickly to ALL our changes. As the contest was "ending", we were under pressure to get it close to what we wanted. But now that we have some extra time, we can better finalize the design. Your style is definitely what we want for the logo.
Let's make the changes I've suggested, and add your own twists, and keep developing. Great, great work!
Entry #121, can you narrow the icon and make slightly smaller. The swoosh of the x is really cool, but not it seems there is TOO much happening with all the letters. Can you tone the x down slightly?
Ok, so MANY people here have reviewed ALL the logos. A lot of people still like the direction you originally had in entries #65 and #66. They don't necessarily like that particular imagery, but they love the feel, motion and fluidity of the icon. They also like the treatment of the A in AV-Rx with the swoosh.
Alright... the boss has spoken, and has ranked entry #65 and entry #121 in his Top 5. We were always intrigued by #65 for its design, but didn't like the actual icon chosen. Entry #121 is also great, but again the icon doesn't quite work for us. We don't need the icon to play with the A and the V. You are free to be creative in its symbology. We do really want the font treatment of the AV-Rx like you did in entry #121, in all future revisions.
So if you can present some entries that are a merge of these two choices, we would really appreciate it. The deadline is approaching, so we'll react quickly.
Entry #196, i think this icon is becoming too busy. You don't need to blend the two images specifically, but understand we just like the styling. Can you make the logo a bit simplier?