AutomotiveSafetyLogo Design Contest

Logo Design Contest
Contests / AutomotiveSafety

AutomotiveSafety has selected their winning logo design.

For $375 they received 190 designs from 24 different designers from around the world.

Withdrawn

2nd
#21

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4th
#40

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8th
#42

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10th
#26

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New
#24

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New
#23

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New
#19

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New
#29

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New
#117

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New
#118

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Prefers others.
#139

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Prefers others.
#130

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Prefers others.
#129

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Prefers others.
#128

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Prefers others.
#127

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Prefers others.
#125

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Prefers others.
#119

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Prefers others.
#43

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Prefers others.
#41

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Prefers others.
#32

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Prefers others.
#31

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Prefers others.
#30

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Prefers others.
#28

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Prefers others.
#27

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Prefers others.
#25

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Prefers others.
#22

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Prefers others.
#20

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Prefers others.
#18

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Prefers others.
#17

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Prefers others.
#16

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Prefers others.
#15

Discussion

 
Client
Thanks for the designs

#18 the logo element doesnt look quite right. Is the logo maybe too big? would it look better with half green and half black? Good concept though - I wondered when someone would use the safety triangle

Also a general comment we are not limited to green,

#16 I think we will have to give a miss, there is not enough contrasting colour. It is though an interesting design

# 15 and #17 I like these designs. In #17 the tick element is lost and does not make much impact. However #15 is great, simple but effective

With #15 we need to be able to see more clearly the text 'safety'. How can we achieve this? Darker green ? Balck text? Maybe you could improve a little. #15 definitely a front runner at the moment.

Thanks for the efforts
13 years ago
 
Client
#19 can you switch the green and black in the logo element
13 years ago
 
Client
Sorry #19 is better than #20. The reverse of colours draws the eye to the top of the logo instead of the text of automotive - thanks for trying
13 years ago
 
Client
#21 I dint like immediately on looking, but my wife says this is excellend, and its ceratinly growing on me. Can you tray a couple of alternative greens

#15 is still a favourite for the overall concept, but need to make the safety text more visible, larger text? darker green ? not sure what needs to be done.

thanks for all the great inputs
13 years ago
 
Client
#21 just for fun can you try this in orange !
13 years ago
 
Client
#25 thanks for the orange. surprising how this changes the visual concept. it doesnt seem to work :(

Can you try #24 with the same size rectangle box as #21

Then I think this will be enough to reflect on for a few hours
I will go out for an hours walk.

Thanks again for all the efforts. #21 looks really good.
I will take some further review inputs tomorrow morning (european time)
13 years ago
 
Client
#24 top as - is
add line and bottom as #26
that might be simple and effective
13 years ago
 
Client
#27 safety in black
13 years ago
 
Client
#30 whilst showing a road/motorway it does not gell with automotivesafety
13 years ago
 
Client
Please try variant of #21 with the green from #26 - thanks
13 years ago
 
Client
A special request can you show #26 with alternate text (same colours) of CONFERENCE instead of SAFETY
- thanks for this
13 years ago
 
Client
#31 #21 its amazing how a small change in colour gives a different view of the logo. i will get some extra review input during the day on which is best!
13 years ago
 
Client
#32 thanks for that. could you make the text stand of CONFERENCE stand out a little better. bolder ? bigger and wider ? Maybe like the SAFETY in #26. This logo may be useful oustide of this competetion. If it looks OK with these modifications I may contact you with private message on this one.
13 years ago
 
Client
#23 is a nice design, but i dont feel for the logo element with repect to either automotive or safety. i read mountain and windy road (in shape of S for safety) . It make the mind think too much. We keep it in the pack without any further changes to it.
13 years ago
 
Client
Can we try #21 top with #29 line and bottom
13 years ago
 
Logo Designer
update, thanks for feedback!

(This comment references Entry #40)
13 years ago
 
Client
I think you missed this comment

#32 thanks for that. could you make the text stand of CONFERENCE stand out a little better. bolder ? bigger and/or wider ? Maybe like the SAFETY in #26. This logo may be useful oustide of this competetion. If it looks OK with these modifications I may contact you with private message on this one.
13 years ago
 
Client
#40 sorry SAFETY in black not green like #29
13 years ago
 
Client
I asked some colleagues to review the logos
It came out 50/50 between #21 and #29
#23 also got some votes - actually they thought that the triangle was a warning triangle and of course the S for safety. I however had seen it as a sort of mountain with a winding road ! Starnge how different people see different things.
#19 didnt get any support (thats strange to me) as they thought it looked like a forest with trees!
Anyway final decision is mine!
I think you have done a wonderful job with all the logos and greatly appreciate the time spent.
We are just into 'fine tuning' as we enter in to last 24 hours
Thanks again
13 years ago
 
Client
Thanks for #41.
A question - and the answer can be no !
Would there by any way to easily work into the logo as-is the two words SAFETY and SPICE.

Obviously the alternative would be to describe seperately with the two additional logos Automotive SAFETY and Automotive SPICE (already in existance)
13 years ago
 
Logo Designer
actually the concept behind #19 is abstract shape for "A" and "S" :)
13 years ago
 
Client
#32 I think looks better than #41 I think.
What is your opinion?
13 years ago
 
Logo Designer
agree #32 looks better
13 years ago
 
Logo Designer
little bit bigger and wider

(This comment references Entry #43)
13 years ago
 
Client
#43 perfect thanks - better than #41 and #32
13 years ago
 
Client
Its all down to the colors
Can you try #21 with the color of #26 - thanks
13 years ago
 
Client
#43.
A question - and the answer can be no !

Would there by any way to easily work into the logo the two words SAFETY and SPICE.

A third line is small font size perhaps
C O N F E R E N C E
SAFETY SPICE

C O N F E R E N C E
FUNCTIONAL SAFETY . SPICE

Obviously the alternative would be to describe seperately with the two additional logos Automotive SAFETY and Automotive SPICE (already in existance)
13 years ago
 
Client
#117 new color variant welcome - thanks
#119 doesnt work it italicised text
#118 is ok but there is a lot of green and it starts to look like a sports stadium

At this stage you dont need to worry about the current rankings
As sponosr I have been moving the rannings around a little to encourage input
Your collection of designs are great and will be in the group of three for first place
I do apprecaite all your inputs and efforts to date
Rankings will be done after competition close
13 years ago
 
Logo Designer
font variation

(This comment references Entry #127)
13 years ago
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