I quite like these #7 & #8 - maybe some variations of the icon above the Asher TY title? I think i wanna stick with black silver/grey or white... although the blue is a nice accent , just unsure of it right yet.
#75 has a bit of a carbon feel to the coloring, to appeal to the masculine side. "For Men" is in a more elegant font, and the A in the wording has been substituted with the A symbol.
'm wondering if i can see something like this: (hope this makes sense) The logo wording, (asher ty) like you have already done, but with no icon, but instead some type of modular double lines squaring the logo in, or above and below. Basically i'm thinking of changing the look to see if i like JUST the wording and not the icon, but the lines or some type of modern shape around it squaring in the logo or some variations of that type of thing.