Ardent RacingLogo Design Contest

Hi, we are in the selection phase so I can't submit new designs. If I'll have the chance I'll do my best to improve the design, I just can promise that.
Alessio

We really need to get creative with this concept to be the winner.

Although the color is cool it looks like a bunch of “L’s” going in a circle. Try another way to make the letter unique

This is cool! I love the shading and colors, but the letters are very basic still. I think the winner will make the "A" stand out! Can you try a new font "A" and remove the "R" to make the logo as simple and clean as possible, yet unique.

Hi, I've uploaded #315 where "AR" are more prominent like the previous designs. The other parts of the design are easy to identify, if you watch from distance or in a small size you see the flames clearly, not all details surely, but you definitely got they are flames. In my first design the flames were very simple and you wrote me you wanted more details. But I can see now the best ranked designs have basic flames like my first design.
It's difficult to improve the design when the inputs are contradictory. I tried various fonts but I didn't get what is your favourite as well.
Regards,
Alessio

This design looks good up close but from the perspective of it being on a racecar going around a track… I don’t think it’ll be easy to identify.

I don't like the font below... I'm excited to see what other fonts you can come up with. Also... these flames look good on a screen or up close but won't be easy to see while going around a track. Try a little different style of flames

I don't like the font below... I'm excited to see what other fonts you can come up with. Also... these flames look good on a screen or up close but won't be easy to see while going around a track. Try a little different style of flames

I don't like the font below... I'm excited to see what other fonts you can come up with. Also... these flames look good on a screen or up close but won't be easy to see while going around a track. Try a little different style of flames

This style looks better. However, I'm looking at some other fonts that really stand out. can you work on making it say "Ardent Racing" and then below that it has the company slogan - Innovation Fueled by Passion -

Can you try and match the font from the letters above?

The colors and fading looks great. I don't like this font for the wording below at all...

Glad you like it, thanks! I'll work on that. Regards,
Alessio

This is AWESOME!! Can you try making the inside of he logo "AR" silver/chrome. Also maybe tweak the flames to have no yellow. The flames look cool, very busy almost like a camoflauge from a distance they will probably look busy.

Let's see a few different variations with this general design. The Ardent racing font below is not as cool or as bold as the "AR" logo.

Hi, thank you for the feedback. I'll work on your points. Regards,
Alessio

Hi, thank you very much for the feedback. I'll work to do better!
Regards,
Alessio

The font you have below is pretty cool. I think you may want to try using a similar style inside of the flame "A". Also, this style of flames is not going to be enough to win.

The leading designs have much greater detail, yet are very clean and simple. The fonts winning are not basic, they have made some really cool custom designs.

A different font for the lettering "ardent racing"?

Sure👍
Thanks for the feedback.
Regards,
Alessio

I like how you combined the letters, can you try this with another font?