Hello!
With pleasure, I'm really enjoying this project.
I'm back with updates.
There are five sets containing six consecutive variations (Pantone colors from your feedback, including this green here ranked 1st ) + one Pantone gray per set for text, from the lightest to the darkest.
Also there are changes at the symbol leaf integration by 10%, line weight and texts weight.
I arranged them this way just to keep the upload organized:
Also the green you used but replace the blue with grey lettering that fits. Blue psychologically makes people lose their appetite isn't good for restaurants unless its seafood.
Ultimately we want to keep the modern feel so dont want the plate or the lettering too bold but want to make it a little more punchy from a marketing perspective
Sure!
I understand what you mean by the usage on outdoor signage, in order to be more visible.
Let me make variations as you described in feedback and I will come back soon.
About the plate leaf tighten, just to be sure I've understand correctly, do you mean to move the leaf a bit to the left inside the plate by 10%-15% ?
Sorry for the piece mail. Can you please disregard the second layer color to the logo. Wouldn't feel modern enough. Lets focus on tightening in the plate leaf a by 10 to 15% and making the brush size bolder. Also we want to do apricari organic mediterranean a little bolder same font and a little darker gray. Can we try like 15 different color greens. Including this one. https://www.pantone.com/color-of-the-year-2017
Can you please make the this in two ways much bolder. Also with the same sizing but the secondary color that apricari font is done in wrapping the plate leaf a to make it more punch. The only problem we are finding with this is it wouldn't have a strong brand identity on signage from afar. Ultimately this is meant to be many locations and creating a brand is the paramount goal.
Can you please send a couple options that add organic mediterranean. Also a couple different iterations of the coloration would be awesome. We love the raw organic feel. Staying in that lane with the coloration is would be amazing. Just for the visualization of different options. Thank you!
The idea behind the icon was to combine in a simple way a small letter "a" + dish plate (viewed from top) + leaf.
In this particular version, I've placed behind the leaf and dish plate, a subtle fill to make the plate and the leaf more visible. There is also a more simple subtle version: #230.
What do you think about how your target audience will feel about this design?
Comment Activity
Sorry for the late response, hope I didn't slowed things down.
I have just sent you an email at your email address from the contract, with the logo package + font name and link.
Let me know if all it's alright,
E.
The files required here (.Eps and .Jpg) are now uploaded, check them and please don't forget to approve the files.
Sure, I will attach the font name by email along with additional (free) files. (logo saved in transparent Png, B&W, Ai)
Kindly regards,
E.
With pleasure, I'm really enjoying this project.
I'm back with updates.
There are five sets containing six consecutive variations (Pantone colors from your feedback, including this green here ranked 1st ) + one Pantone gray per set for text, from the lightest to the darkest.
Also there are changes at the symbol leaf integration by 10%, line weight and texts weight.
I arranged them this way just to keep the upload organized:
- Harbor Mist Gray :
#665, #666, #667, #668, #669, #670.
- Neutral Gray:
#671, #672, #673, #674, #675, #676.
- Sharkskin Gray:
#677, #678, #679, #680, #681, #682.
- Cool Grey 9:
#683, #684, #685, #686, #687, #688.
- Slate Gray (Pantone 425):
#689, #690, #691, #692, #693, #694.
What do you think about the changes?
https://www.google.com/search?client=safari&rls=en&q=pantone+cool+concrete+grey&ie=UTF-8&oe=UTF-8
PANTONE 17-3914
Nile Green
Got it! I go to make the changes, and will be back.
Harbor Mist
Arcadia
Sure!
I understand what you mean by the usage on outdoor signage, in order to be more visible.
Let me make variations as you described in feedback and I will come back soon.
About the plate leaf tighten, just to be sure I've understand correctly, do you mean to move the leaf a bit to the left inside the plate by 10%-15% ?
- the first set with slogan in the corresponding symbol color: #364, #365, #366 and #368
- the second set is with the slogan in grey: #369, #370, #371 and #372.
I will start making the changes now and will come back with the updates as soon as I finished.
Kindly regards,
E.
In this particular version, I've placed behind the leaf and dish plate, a subtle fill to make the plate and the leaf more visible. There is also a more simple subtle version: #230.
What do you think about how your target audience will feel about this design?
Kindly regards,
E.