I like the world concept better however not feeling the font and colors. It needs to be trendier, more high tech and we really dont want the play on word as it takes away from the way we are trying to position the company. Maybe if there is a creative way to represent culture perhaps something like this but better:
https://logotournament.com/contests/thesocialmediashow.tv (love the use of people, could work for culture as well)
http://www.logomoose.com/logo-design/pixel-love/ (love how simple and clean this is and yet creative)
http://www.logomoose.com/logo-design/jocurile-tale/ (love the trendiness)
Hope this helps!
N