Sublime - great first attempt and I appreciate it very much! This design looks very refined - perhaps a bit too refined in terms of the adventurous feel. The main sales point of this logo will be used on tee shirts and I feel that the logo you have produced would look fantastic on the top of a letterhead as opposed to a tee shirt. Perhaps something a little more comfortable giving more of a sense of adventure.
Many thanks! I look forward to seeing what you come up with next!
Sublime, thank you for your most recent entry. I think this particular design is not very clear. I'm having to stare into the middle to be able to tell what it is. It seems a little difficult to get the message in one glance exactly what kind of company the logo represents. I'm also uncertain as whether it is a life ring or a porthole that the circle is. I feel that this concept is further away from what we are looking for than your other designs submitted. I'd like to see more emphasis on seeing a kayak mixed with a more fast, adventurous feel. I appreciate your efforts, but think this concept is not what we have in mind.
Thank you for your efforts thusfar and I hope you will keep trying!