Here is my idea for your consideration. I wanted to make a simplified and professional brand based off of Atlas without being a literal representation of him. I love that this is a direct tribute to the piece, while leaving enough open to have someone be curious to learn more. My personal favorite is #17. I can see this looking great on any kind of materials for the men that need them: a really strong brand and icon that they can connect with and know that they are in good hands.
Let me know your thoughts on this more abstract idea. I like to think outside of the box, so I look forward to hearing what you think.
I appreciate the thought and insight. I would love a more of something in the circular image. I like the font and layout is clean. Maybe, the slogan doen't need to be in there...like you had with #17. Thanks
Here is a variation with an actual anchored added in: #38. The idea being that it's intertwined within the globe, acting as a stabilizer for an otherwise pretty thin and breakable piece.
I am also seeing if I can implement some kind of Atlas figure without it being too kitschy... More to come!
Another designer is attempting to claim an anchor inside of the globe as a 'unique concept'. I will be getting others' opinions on the manner, but I might have to remove it. Here it is without it, which I feel is cleaner anyway: #41
I do not feel it is a unique concept, as it seems rather obvious given your name and inspiration. However, if others feel it is infringing, then I will respect that and have to move forward with #41 instead.