American Fire GearLogo Design Contest

Logo Design Contest
Contests / American Fire Gear

American Fire Gear has selected their winning logo design.

For $400 they received 157 designs from 22 different designers from around the world.

Withdrawn

2nd
#150

Withdrawn

10th
#34

Withdrawn

New
#61

Withdrawn

New
#71

Withdrawn

New
#63

Withdrawn

New
#62

Withdrawn

New
#60

Withdrawn

New
#47

Withdrawn

New
#33

Withdrawn

New
#32

Withdrawn

New
#55

Withdrawn

New
#37

Withdrawn

New
#72

Withdrawn

New
#46

Withdrawn

New
#36

Withdrawn

New
#35

Discussion

 
Logo Designer
Hello,

Here is the initial design concept I came up with after reviewing all of the current entries and your contest briefing. I thought it would be a good idea to have a strong round emblem that would visually appeal to firefighters, without getting too close to the crests they all use. Also, a round emblem has a little bit more versatility, in terms of placing the design on any type of medium or space provided. I put the initial design on a blue background, so you can see how it might look on a non-white website or apparel--the silver border really makes it pop on pretty much any color!

Let me know your thoughts, both in terms of content and color, and we can go from there. Also, I can also prepare a crest/shield version as well, so let me know if that is something you are wanting to stick with or not. Thanks for your time!

(This comment references Entry #32)
13 years ago
 
Logo Designer
And here is another option, with the shield/crest idea implemented. I left this one on a clean white background, so that you can get an idea for how it would look on lighter colors. I also added a flame into the design for an extra flare of color.

(This comment references Entry #33)
13 years ago
 
Logo Designer
Another idea I came up with was to have an alternate stand-alone icon, which could be used through out your website as a unique bullet/icon/call-out logo. And then the wordmark could also be used on its own, as needed. Thus, giving you 3 logos in one. Not sure if this is something you would be interested in or not, but here is both the icon and the wordmark together (which would be THEE main logo) and then you could use either portion separate if you desire.

(This comment references Entry #34)
13 years ago
 
Client
I love the designs. Can I possibly see #33 with the blue background and halo lighting effect like #32? Also wondering if you could do some fill variations on the text and perhaps a few other fonts. I love the envelope effect on the text and the chrome and white. I am really going to sit down this evening and go through each one. Thanks for your entries.
13 years ago
 
Logo Designer
Here is a revised version, as requested. I will get some additional designs finalized (with alternate font options) and posted for your review asap as well. Thanks for the quick feedback!

(This comment references Entry #46)
13 years ago
 
Logo Designer
Here is another font option. It is still strong/bold, and appropriate for the logo though.

(This comment references Entry #47)
13 years ago
 
Logo Designer
And here is another font option!...

(This comment references Entry #60)
13 years ago
 
Client
entry 61, can we try some different styles of flames?

and perhaps of a variation of an antiqued flag look on another one

I hope im not asking for too much, but I really like where it's going
13 years ago
 
Logo Designer
No problem at all. I will try to get some revisions posted later tonight!
13 years ago
 
Logo Designer
Here is the same design, but with a new flame. This one definitely fills the space better I think.

(This comment references Entry #71)
13 years ago
 
Logo Designer
And here it is with a vintage/antiqued look. Is this what you meant? Or, were you thinking just the inner flag portion? Or, am I completely wrong in my interpretation? Let me know when you get a moment. Thanks!

(This type of design would be especially cool on t-shirts to give them that cool vintage look!)

(This comment references Entry #72)
13 years ago
 
Logo Designer
Hi, Just touching base quick to let you know I'll be at my design computer in about an hour, so I can submit any additional revisions at that time. (The top ranked design can still be revise during Judging Mode.)

Also, I notice a couple of last-minute copycats, so I'll have to address that as well. That's how life at LT goes though! ;) Talk with you again soon! And thanks for a fun & engaging contest!
13 years ago
 
Logo Designer
It looks like you probably decided on a winner already, but here is my most recent design with everything bigger so you can see it better. Best of luck with the rest of the process!

(This comment references Entry #150)
13 years ago
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