None of the entries to date capture the spirit of our principal involvement in the shopping center business. Examples that designers should consider in enhancing their entries include the Shop Small Business logo developed by American Express for their neighborhood shopping program or a collection of symbols that describe the types of businesses our centers contain: sales of food, apparel, tools, etc.
We require a logo that is eye-catching and explanatory. It must work on our web site, on rental signs at properties and in all of our communications.
I am still troubled that NONE of the entries speak to the retail shopping center business which is the core of our company's business. Some of the logos are nice, but either use symbols, like high-rise buildings that are not applicable, or others that have no conveyed meaning.
Your submittal is getting a lot of attention, however we would like to see a version including the tag line of, 'Building Value' as a part of the logo. We also are thinking that even though 'American' is in our company name it should not be a red, white and blue logo.............but rather that it should incorporate some of the more contemporary colors being utilized by the newest corporate logos. Can you please propose alternatives? Thank you. Our deadline is fast approaching.
Using the red 'ACR' of #62 and the same dark lettering for the other words, could you please suggest alternative colors for the left-side symbol? Thank you.