None of the entries to date capture the spirit of our principal involvement in the shopping center business. Examples that designers should consider in enhancing their entries include the Shop Small Business logo developed by American Express for their neighborhood shopping program or a collection of symbols that describe the types of businesses our centers contain: sales of food, apparel, tools, etc.
We require a logo that is eye-catching and explanatory. It must work on our web site, on rental signs at properties and in all of our communications.