Looking at your new entry #54, I am not sure that this is making the overall design better or worse. I like the way you incorporated the "arrow" into the "A's" in ALTTRAN, but I do not like the way the "R" looks.
If you have any other subtle changes you want to try, please give it another try.
JP
We still like your design (entry #24), but we would like to see an option that would make the idea of the "A" moving forward more defined.
If you could create a small series of blocks of increasing sizes in front of the "A" instead of the two blocks, that might help. See if you can make a tweak or two to make that forward flow more explicit.
Hi, Thank you for your feedback. Here is an update, as you requested with a little orange in it. My explanation will be closely connected with your future idea. The "A" is moving forward, so this is the path Your company left behind. Orange itself, is the color of change and leaving the past - helps you to move forward. That's why the path is in orange, but "A" is in blue. The same idea, but reversed in the next update. "A" in orange - makes you move forward and the path left behind is in blue.
Hope I made my idea clear enough :) Any questions - feel free to ask and suggest :)