Altra Mortgage CapitalLogo Design Contest

Hello. Is anything else I can do with this entry? Please let me know. This is a Selection phase and I am rated 3d so no longer submit any revisions (only top1 can). If you need them, you have to rotate the designers. Thank you for the great contest. I hope you going to make the right decision which is best for your business. The last word to support my entry: this icon is great identity which is not overused for your industry. In spite the fact the icon looks like a pyramid (which is obviously good since it reflects a common vision of the financial theme) it's also constructed from streamline, clean and simple money bills. So there is a nice story behind. Could be used vertically and horizontally, with/without glares and shades, embroidery and engraving safe. Icon is MEMORABLE. With a proper marketing the brand icon could be iconic. Unfortunately, you've eliminated lots of other great proposals (I liked the star constructed from bills the most) but this one is great. From my perspective, I'd change font (typeface) a bit but you've eliminated the other text options also :) Well, you are the boss. Again, thank you for the nice contest!

BTW #315 has a streamline shapes in spite the fact it's asymmetric (which is good for the story – "providing not obvious and unique approach for the business", etc :))

Check out #330

I understand, but we are just wanting to compare a sharp and streamlined logo vs. a slightly curvy logo. Our tagline is No Red Tape which is another way to say "streamlined". That has been our dilemma with choosing the right logo.

If I align the outer sides of the triangle it will loose the originality I believe..

the difference is in a slightly rounded edges.

I don't see what the difference is between this one and 317. One slight reiteration is to have the Triangle sides aligned. I like the three separate rectangles, but want to see the outside triangle sides aligned. Does that make sense?

#315, #316, #317, #318: Please check a bit modified versions as your requested. First two have sharp edges, the other two with a bit rounded.

Thank you. As I said earlier, if selected this design, you will be provided with various options – with glare/glossy effects and without them. Regarding wavy bills... hm, but this will be a totally different look. They won't be seen as "bills"..

Not yet. You're concept right now is either 1 or 2. I've just aligned the logos up in a way to review a few side by side. One thing to do is to try and make the Logo "3 bills" straight and not wavy. And remove the White plus Shading. I'm concerned that when the logo is small that we loose the shading aspect and the logo gets faded. We love the triangle concept, but trying to decide to go with something more sharp, crisp and bold. Make sense

Is anything else I can do in order to improve my rating? I submitted so many concepts for you. Maybe a different font? Please advise. Thank you.

Here is the same logo but the different typeface (font). It's horizontal version is #250

Ok. Let me know if you need any changes to the graphics

We like the black text for Mortgage Capital which you've already done. thanks

Great )) i am glad you like it

We really like the triangle you did for 205 & 207. Those are our top 2 picks right now.

A vertical version of #211

Check this out. The icon represents a star, constructed from spinning money bills. Clean, simple, financial-looking. Great identity!

Please check out the revisions. Please keep in mind, in case if you nominate the design you will get vertical/horizontal versions, with/without glossy effects, black/white/grey etc.

Can you have Mortgage Capital be the same width as ALTRA? And maybe another one with Mortgage Capital in the same red as the logo. This way the entire Logo and Name will look like a pyramid. Thoughts?

#203 and #201 with the same font but with the full As

I am a bit lost. There is no 204 entry. I use the same font. I 've sent you the entries with lines in As. Please advise. Thank you.

I like this font, but like the logo and layout of 204. An you use the font for this ALTRA Mortgage Capital but make the A's with a horizontal line? Does this make sense?

Yes. Please check out the submitted revisions. Thank you!

We like this but you please and the horizontal lines in the A's? Thanks

This is exactly I told you in the comments for #150. I provide you entries with both options.

the problem we're having when showing others is that the A gets lost and people think the name of the firm is LTRA. I really like your first A you did and we're trying to decide if it makes sense to have the A be the logo in our name or just have a standalone logo...

Dear CH, I submitted some entries according to your request. But I think you shouldn't use extra dots around the T. Please consider #187 instead of currently top rated #150. #187 is less busy. Thank you!

Sorry. I don't quite sure what you mean regarding the T letter. What for? Is there any story behind? Please elaborate. I am trying to provide you with clean and simple design. Logo needs to have a one accent. Otherwise it will be a bit busy and not professionally looking. Also please think carefully about the icon which is a part of the word. Many people will read the brand as LTRA. You should avoid that. There are other decent layouts posted. Please check them out.

we like the logo being apart of the A. What about making the top right of the "T" in Altra with a black dot or red dot to match the logo? too much?

Hello. Please check out #157 and #158. I think they are better.

...to the right of Altra out have a horizontal line separating Mortgage Capital in red (Mortgage on top of Capital) thanks

Only the first black A. Also try a line between ALTRA | Mortgage Capital and without a line.

Like the A logo. Try using the logo to replace the black A and move "Mortgage Capital" to the right of ALTRA..thoughts?

This icon represents a pyramid (common financial theme) stylized as a spinning money bills. Clean, simple, memorable and trustful.