We like a lot of things about this...Simplicity, The font. SOmething we would like to see is the "C" somehow get incorporated into the "A" inside the Circle. And a slight slant to the lettering. We like the lines coming out of the circle. Can we see this in some other color combinations....This will be going on black shirts, mugs, pens as well as white background promo items such as print mail and stickers.