The dash between "all" and "star" is important and should be included (#2). The color of the star in (#2) should resemble the color of fire, maybe more orange than red.
Could we please see our #1 pick w all black letters and the star still blue. I think it might pop more and be easier on the eye's. If it's not to much to ask could you clear all existing entries out of thought and give us something totally new also. The contest is almost over and we really like your work. Thanks for your creativity.
#73 is a star made up of an abstract A and S :) references to plumbing and heating are within the colors of the star, I feel its not very necessary to include obvious visual elements because "plumbing and heating" as a descriptor of what you do is in the name :)
Like the bolder lettering in #73 and the simplicity of one symbol in the middle. It appears to focus more on the name. But not sold on the particular symbol. I think also the customer needs to see plumbing and heating a little more clear, but not as big as all-star. I'm trying sorry
As you can see, my latest entries are very different in style from the previous ones. Its an "open emblem" type of design thats a little classic with modern touches, more elegant, less web 2.0 ish. :)