You posted your comment earlier to the group, but some of our logos haven't been looked at, at least not ranked or discarded, so for those that have not gotten feedback we don't know if our logos are in right direction yet. Can you rank all the "new" logos so we know if our current entries are worth refining or if we need to start all over again in a different direction? Thanx!
This one looks like it is under moonlight and looks cinematic. It is also a strong mark in just black and white. Conveniently right in the center of the circle made by the moon shape sits the 'e' and 'a' (having a 6 and a 9 undertone). Visually the moon keeps your eye within the logo, so you read through the name and the top of the moon shape sends you back to the 'A' again subconsciously.
A nice metallic gold gradient for refinement and elegance in the logo, can also give you a hint of how it will look if after effects are added to it on video and on dark backgrounds on packaging.
Hopefully with the moon representing the 'D' it reads that way without the left side of the 'D' being there. I added a gradient to the letters 'ark' as if the moon is illuminating and to also separate the two words. Let me know if you'd like to see some different fonts on this one, if the concept is strong enough for you. I like how the D as the moon falls right in the middle of the design and can be a mark by itself on your branding. It can also be done as a one color design with the golds being grey tones.
Also the 'e' and the 'a' can represent bodies in a yin and yang connection, and with the words After and Dark stacked on top of each as if the feminine and masculine in harmony i feel like it has a nice balance. The font is also a nice balance of feminine and masculine, not too bold and curvy yet hard lines as well.
This one has a basic black and gold color scheme but can work as one color and other colors would work well also. The moon expresses after dark and the name is on the dark side of the moon symbolically sort of off limits and taboo perhaps. There is a naturally balance with the e and a being the same element just rotated and lined up with each other as well as the r's lining up on each word as well as the f and D. I will submit one just like it with a black background and the text in white.
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