Advanced WellnessLogo Design Contest

Logo Design Contest
Contests / Advanced Wellness

Advanced Wellness has selected their winning logo design.

For $300 they received 237 designs from 26 different designers from around the world.

Withdrawn

2nd
#165

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6th
#186

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7th
#35

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8th
#194

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New
#200

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New
#199

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New
#197

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New
#196

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New
#195

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New
#190

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New
#183

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New
#180

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New
#177

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New
#175

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New
#173

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New
#157

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New
#111

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New
#33

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Prefers others.
#198

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Prefers others.
#191

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Prefers others.
#170

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Prefers others.
#164

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#161

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#158

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#110

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#109

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#108

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#101

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#100

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#81

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#80

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#74

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#73

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#63

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#62

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#59

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#58

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#57

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#56

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#55

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#47

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#38

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#34

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#20

Discussion

 
Logo Designer
Hello and welcome!

This concept is of a path "moving towards" a bright horizon. The path also creates a human figure that appears to be in dance thus showing healthy movement.

I welcome your feedback and suggestions.

Regards,
Paul

(This comment references Entry #20)
14 years ago
 
Hi Paul,

I really like this and even before I read your description, that is exactly what I felt when I looked at your design. You are definitely on the right path!
14 years ago
 
Is this something that would work on a tshirt or hat with the shading that is behind it? I can see it working great in print or tv, but what would it look like on just a white background?
14 years ago
 
Logo Designer
Here are some options with the background removed, I actually think it looks clean and crisp in this simplified way...I also included a horizontal layout which is occasionally needed for smaller print jobs....

#34 | #35 | #38

Hope this is helpful...

Paul
14 years ago
 
Hi Paul,
I agree that it looks crisp and clean. I really like it. Is there anyway to still shade the beginning of the path a little bit so there is still the brightness at the top of the path, essentially emphasizing that movement.
14 years ago
 
Logo Designer
I think #34 may still do that for you...I'll see if there's another way.

Thanks again!
14 years ago
 
Logo Designer
Here we go...I darkened the bottom of the previous entry. I left a faint border for definition and I think it works nicely.

(This comment references Entry #47)
14 years ago
 
That works. Thanks. I suppose there's no way to darken the path without the order around it is there?
14 years ago
 
Hi Paul,

Can you possibly do a variation of this same concept in a circle?
14 years ago
 
Logo Designer
Jen -

Here you go...no border. One with the shadow, one without.

My fear with the circle is that it will camouflage the movement of the person/path...but it never hurts to try. I'll give it a try and see what we get. I have some other ideas for shape as well that I will forward shortly..

In the meantime here are the designs with no border.
(I like the clean look of these a lot) #55 | #56

Thanks again!
14 years ago
 
Hi Paul,

I agree. I really like the clean look with out the outline box. Can you see if you can lighten up the shade just a little bit. I like to see it , but maybe close to #34 so it doesn't look like darkness to light but a subtle transition. I am also excited to see your other ideas!
14 years ago
 
Logo Designer
Here is a circular design...I also added two different shapes. The two additional shapes add the feeling of being elevated (The shadow gives that illusion)

#57 | #58 | #59

For what its worth I love the softness of #58...
It has round edges but does not detract from the flow.

Let me know what you think.
14 years ago
 
Logo Designer
Jen - Here it is a little brighter at the bottom... #62 | #63

Also, I am noticing that the images aren't showing through quite as clear as they really are, this is a compression issue that sometimes happens when the logos are compressed for viewing on Logo Tournament. It is not a reflection of the final product which will have flawless clarity.
14 years ago
 
Paul, can you do 57 and 58 without the shadow line under it please?
14 years ago
 
Logo Designer
No shadow beneath.... #73 | #74

Keep me posted!
14 years ago
 
Logo Designer
I was thinking the design looked like it was looking backwards...so I reversed it and now it is looking forwards...Subtle, I know...but it helps convey your message even further.

(This comment references Entry #80)
14 years ago
 
Hi Paul,

I actually think it feels like moving forward in the originals because the head is moving forward and the path is headed forward..
14 years ago
 
Logo Designer
Good point about the path...I was looking at the body's direction which is the opposite of the path...I agree with your assessment.
14 years ago
 
Logo Designer
Just to give us some options, I created two brand new concepts on the original theme....
#100 | #101
14 years ago
 
Logo Designer
Rays are added to the concept to drive home the horizon message....

(This comment references Entry #109)
14 years ago
 
Logo Designer
Just a different palette idea...

(This comment references Entry #110)
14 years ago
 
Logo Designer
Just a different palette idea...

Also a font change that if you like can be added to earlier entries. I like the thicker "Wellness"

(This comment references Entry #111)
14 years ago
 
Logo Designer
Jen - Heading out this AM (Eastern Time - Monday) Will be back mid day. I will respond to any additional feedback at that time.

Paul
14 years ago
 
Logo Designer
I'm back in the studio...Let me know if I can be of further assistance.
14 years ago
 
Hi Paul, can you make the font change to 35?
Thanks
14 years ago
 
Logo Designer
New idea.... #158 | Nice forward movement...leaping for the stars...
14 years ago
 
Logo Designer
Here is a simple concept...it shows forward movement, elevation, a reach to succeed.
I thought the icon at the end of the wordmark, further accentuated the forward concept.

(This comment references Entry #161)
14 years ago
 
Logo Designer
This one forms an abstract "A" While still holding fast to the idea of elevated, forward movement. I think it is visually striking and balanced as well...

(This comment references Entry #164)
14 years ago
 
Logo Designer
Jen - Here is the requested font change...Thanks!

(This comment references Entry #165)
14 years ago
 
I like the new font. On 165 and 35 can I see the reverse and black & white?
Thanks. Can you also show me one without the gradient in color.
14 years ago
 
Can you play with the colors a bit in 170. The blue just seems really cool compared to the green and orange.

Can you also try the tail going the other direction?
14 years ago
 
Logo Designer
As a contest ends I like to show the client how it works our in black and white as well....

(This comment references Entry #175)
14 years ago
 
Logo Designer
When print space is limited it maintains its functionality...

(This comment references Entry #183)
14 years ago
 
Logo Designer
Changes made as requested...just under the wire...whew!
14 years ago
 
Logo Designer
Jen - Thanks for a well run tournament!

One thing to note is that only the top designer can make changes during judging mode...If you need further changes from the other designers you will have to rotate the top design during judging. Many CH's are unaware of this rule.

Again thanks and best of luck. There are a LOT of great designers here.

Paul
14 years ago
 
Hi Paul,

Thank you for such great work! The designs I received are awesome! and so varied too.
If I want to see variations, do they have to be in #1 until I get the updates? Can they notify me when they are ready with more?
Let me know. I would like to see the font in the reverses and B&W you sent.

Thanks again!
14 years ago
 
Logo Designer
Yes they have to be # 1 WHILE doing the work.

i.e. I can make the changes in the font ONLY if AND while I am ranked first...you can then rearrange things back should you desire. I do have the changes that you requested set up and ready. I just cant upload them unless I am first temporarily.

The font change is VERY important in the B/W concepts as it sets the two words apart. The color is set apart by the blue/green combo...The B/W is set apart by the font thickness....All things which are important to consider.

Also note: We are not allowed to submit new concepts...only modify existing, Which is what you have asked for.
14 years ago
 
Thanks Paul,
I appreciate your guidance, feedback and submissions.
14 years ago
 
Can you also do the color on the black? Thanks!
14 years ago
 
Logo Designer
Glad to help...Here are the changes requested....
#195 | #196 | #197 | #198 | #199
14 years ago
 
Logo Designer
Oops just noticed the color request...Here ya go.

(This comment references Entry #200)
14 years ago
 
Logo Designer
I will be out of the studio most of the morning and early afternoon...should you need anything additional I will accommodate it when I return.
14 years ago
 
Can you switch the gray and white in 195 and 177. Thanks
14 years ago
 
Logo Designer
Jen -

I'll be glad to, but I will need you to swap positions again...Also I will be of the studio (where your file is) until mid afternoon. I will gladly make it then. (Hope to be back around 2:30-3:00 Eastern)

By the way just FYI. I always include different color versions as part of the final package. I do not charge for B/W copies, etc...All of these files that you see are available to you at closing of the contest. And color tweaks can be made after the fact if need be.

Paul
14 years ago
 
Thanks Paul! I appreciate the info.
14 years ago
 
Logo Designer
I'm back in the studio if you still need the changes....
14 years ago
 
Logo Designer
Just following up...Let me know if I can be of further assistance. I'll be back in this evening.
14 years ago
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