#2 and #3 the splelling is wrong - it should be IMPROVEMENT
could you try one more variant with ADAPTIVE in black and PROCESS IMPROVEMENT in gery
Generally happy with the overall style - you have understoos to keep the A as a seperate logo as a brand identity
could you have a look at the reference site
http://www.adaptiverecords.se/ as another option
could you try something similar but keeping the logo as A and not >
here is a screencast with voiceover with some concept idea
I like the liquid and shine look of the Q on your design
https://logotournament.com/contests/quantus_innovationshttp://screencast.com/t/4SpyOJ49