CONCEPT: Social networking, at it's core, is about individuals connecting through communication, and together with others, form a community. We have used a quotation mark to represent communication, and placed together, the two quote marks represent two individuals communicating. Moreover, the two individuals form a single "happy" face, representing the individuals coming together to form a community.
An effective logo speaks directly and instantly. A logo must deliver your company's voice with minimal means.
The more complex a logo is, the difficult it is to reproduce consistently. The less consistent your logo is, the less recognizable your brand is!
The best logos are inexpensive to reproduce, using just a couple of colors. The best logos still look engaging if it is impossible or too expensive to use more more than one color. The best logos look good one the side of a big building, or the side of a ball point pen.
The font is "Antenna" by Cyrus Highsmith of the Font Bureau.
The vertical and horizontal versions submitted are not meant to be "either/or" choices, but rather alternate versions of the same design that optimize the space alloted to them. The vertical version would be ideal on a square pocket of a shirt... the horizontal version would be ideal for a long, skinny web banner ad.